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Anindita Dutta

@aninditadutta

Senior Art Director at 82.5 Communications who directed cross-channel campaigns and studio delivery for 100+ print and OOH specs.

India

Message

At 82.5 Communications (Ogilvy Group), I directed cross-channel campaigns for accounts including DeBeers and FMCG. I also led studio delivery for 100+ print and OOH specs, adaptations, and digital campaign assets.

At ATG, I authored cross-platform visual content, sub-brand assets, and templates, and led digital execution for online product launches. I used Buffer and Hootsuite for publishing and analytics.

As an independent design consultant, I developed branding, packaging, event collateral, and merchandise systems for clients across India. I managed project scope, briefs, pitch decks, and production delivery independently.

Experience

Work history, roles, and key accomplishments

Creative Controller

82.5 Communications (Ogilvy Group)

Jan 2024 - Jan 2026 (2 years)

Directed cross-channel campaigns for broadcast and digital accounts including DeBeers and FMCG brands. Led studio delivery for 100+ print/OOH specs and developed visual language for digital campaigns.

Creative Direction Campaign Management Production Delivery Print OOH Digital Campaigns Visual Language Pitch Strategy

Visual Content Manager

ATG

Jan 2020 - Jan 2024 (4 years)

Authored daily cross-platform visual content, sub-brand assets, and templates to ensure multi-channel brand consistency. Managed publishing and analytics using Buffer and Hootsuite.

Brand System Content Creation Social Media Management Buffer Hootsuite Analytics Campaigns

Independent Design Consultant

Self-Employed

Jan 2017 - Jan 2020 (3 years)

Developed 360° branding, packaging, event collateral, and merch systems for retail, F&B, sports, and music clients across India. Managed end-to-end project scope, briefs, pitch decks, and production delivery independently.

Branding Packaging Design Event Collateral Merchandise Design Project Management Pitch Decks Production Delivery

Field Marketing Specialist

RedBull India

Jan 2014 - Jan 2017 (3 years)

Executed field marketing activations and consumer sampling across 90%+ of regional colleges, corporate campuses, fitness centers, and major events. Executed high-volume sales and product trial experiences to expand local market reach.

Field Marketing Brand Activation Consumer Sampling Direct Sales Brand Advocacy Event Marketing