
Gerardo Montero Díaz
@gerardomonterodaz
I drive market growth through competitive intelligence, business development, and strategic marketing across telecom, IT, and cybersecurity.
What I'm looking for
I've led marketing, business development, and competitive intelligence initiatives for Fortinet Mexico, Samsung Electronics CALA, Huawei Technologies, and international consulting clients.
At Fortinet, I led marketing and channel development to generate qualified sales leads and opportunities, increasing lead generation by 40% and business opportunities by 35%. I also delivered market and competitive insights that strengthened sales actions, customer portfolio growth, and market positioning.
At Samsung, I developed account-based marketing programs and go-to-market plans for Latin American strategic accounts, opening two new country markets in six months and increasing leads by 30% and sales by 15%. At Huawei, I supported telecom operators' 5G, IoT, Cloud, FTTH, video, and digital transformation initiatives, including opportunities valued up to $50M.
Today, I provide data-driven market analysis, competitive research, and business-development recommendations through Guide Point/Navigator Consulting. I combine market intelligence, customer insight, commercial strategy, and clear storytelling to help teams make stronger strategic decisions.
Experience
Work history, roles, and key accomplishments
Marketing & Growth Consultant
Guide Point/Navigator Consulting
Jan 2021 - Present (5 years 8 months)
Provided data-driven recommendations and market analysis to international teams, specializing in competitive intelligence and market research. Delivered market analysis and competitive research for high-level clients, creating tailored reports that influenced strategic decisions.
Managed marketing and channel development for cybersecurity, generating qualified sales leads and opportunities. Delivered strategic insights, increased lead generation by 40% and business opportunities by 35%, and led market positioning initiatives.
Developed marketing programs for strategic accounts in Latin America, owning the commercial value chain from due diligence to go-to-market strategy. Achieved 30% increase in lead generation and 15% increase in sales, and opened two new country markets in six months.
Marketing & Business Consulting Sr. Manager
Jan 2011 - Sep 2019 (8 years 8 months)
Provided business consulting for international telecom operators on 5G, IoT, Cloud, FTTH, video, and digital transformation. Achieved significant sales opportunities including $45M in Paraguay, $22M in Dominican Republic, and $50M in Mexico.
Channel Development Manager
Seguridata Privada, S.A.
Feb 2009 - May 2010 (1 year 3 months)
Managed distributor, reseller, and end-user business in Mexico, focusing on partner development, demand generation, and loyalty programs. Achieved 40% churn reduction and 35% increase in IP leads generation.
Marketing Product Manager
Maxcom Telecomunicaciones
Jan 2000 - Feb 2009 (9 years 1 month)
Translated customer needs into product offerings, designed products and pricing, and defined product operation systems. Achieved 20% market share in voice products and launched innovations in Mexico including DSL, IP phone, and IPTV.
Education
Degrees, certifications, and relevant coursework
IT Institute
Scrum Master Certification, Agile Methodology
Scrum Master Certification in Agile Methodology from IT Institute in 2019.
Ministry of Economy
Certification, Business Development
Business Development certification from the Ministry of Economy in 2012.
Ministry of Labor and Social Welfare
Certification, Finance
Finance Principles certification from the Ministry of Labor and Social Welfare in 2007.
Universidad Iberoamericana
Postgraduate, Marketing
Postgraduate in Strategic, Global, and Competitive Marketing from Universidad Iberoamericana in 2005.
Universidad del Tepeyac
Bachelor's Degree, Communication
1993 - 1997
Bachelor's Degree in Communication from Universidad del Tepeyac from 1993 to 1997.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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