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Gerardo Montero Díaz

@gerardomonterodaz

I drive market growth through competitive intelligence, business development, and strategic marketing across telecom, IT, and cybersecurity.

Mexico
Message

What I'm looking for

I'm looking to lead marketing, market intelligence, and business development initiatives where I can turn customer and competitive insights into differentiated go-to-market strategies, qualified demand, and measurable growth.

I've led marketing, business development, and competitive intelligence initiatives for Fortinet Mexico, Samsung Electronics CALA, Huawei Technologies, and international consulting clients.

At Fortinet, I led marketing and channel development to generate qualified sales leads and opportunities, increasing lead generation by 40% and business opportunities by 35%. I also delivered market and competitive insights that strengthened sales actions, customer portfolio growth, and market positioning.

At Samsung, I developed account-based marketing programs and go-to-market plans for Latin American strategic accounts, opening two new country markets in six months and increasing leads by 30% and sales by 15%. At Huawei, I supported telecom operators' 5G, IoT, Cloud, FTTH, video, and digital transformation initiatives, including opportunities valued up to $50M.

Today, I provide data-driven market analysis, competitive research, and business-development recommendations through Guide Point/Navigator Consulting. I combine market intelligence, customer insight, commercial strategy, and clear storytelling to help teams make stronger strategic decisions.

Experience

Work history, roles, and key accomplishments

GC
Current

Marketing & Growth Consultant

Guide Point/Navigator Consulting

Jan 2021 - Present (5 years 8 months)

Provided data-driven recommendations and market analysis to international teams, specializing in competitive intelligence and market research. Delivered market analysis and competitive research for high-level clients, creating tailored reports that influenced strategic decisions.

MT

Marketing Product Manager

Maxcom Telecomunicaciones

Jan 2000 - Feb 2009 (9 years 1 month)

Translated customer needs into product offerings, designed products and pricing, and defined product operation systems. Achieved 20% market share in voice products and launched innovations in Mexico including DSL, IP phone, and IPTV.

Education

Degrees, certifications, and relevant coursework

II

IT Institute

Scrum Master Certification, Agile Methodology

Scrum Master Certification in Agile Methodology from IT Institute in 2019.

ME

Ministry of Economy

Certification, Business Development

Business Development certification from the Ministry of Economy in 2012.

MW

Ministry of Labor and Social Welfare

Certification, Finance

Finance Principles certification from the Ministry of Labor and Social Welfare in 2007.

Universidad Iberoamericana logoUI

Universidad Iberoamericana

Postgraduate, Marketing

Postgraduate in Strategic, Global, and Competitive Marketing from Universidad Iberoamericana in 2005.

UT

Universidad del Tepeyac

Bachelor's Degree, Communication

1993 - 1997

Bachelor's Degree in Communication from Universidad del Tepeyac from 1993 to 1997.

Tech stack

Software and tools used professionally

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