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Pablo Rodriguez

@pablorodriguez2

I turn consumer and market intelligence into profitable growth, portfolio strategy, and innovation across Latin American CPG.

Mexico

Message

What I'm looking for

I’m looking to lead growth, insights, portfolio, and innovation strategy where consumer intelligence can shape high-stakes decisions, market expansion, and measurable business outcomes.

I’ve spent 20+ years turning consumer and market intelligence into profitable growth for leading CPG businesses across Latin America.

At Magnificom, I build and validate growth platforms for startups and SMEs across LATAM, designing market research and translating findings into go-to-market, pricing, portfolio, and digital CX strategies.

Previously, I led business development at buho™ Media and directed regional work at Kantar for PepsiCo LATAM, where my recommendations informed $50M+ in product development decisions across 8+ countries.

I’ve also led market research and brand strategy for Quala, Ipsos supporting Colgate-Palmolive, and GfK, connecting qualitative and quantitative evidence to stronger positioning, innovation, and commercial decisions.

Experience

Work history, roles, and key accomplishments

Current

Founder & Director of Communication Strategy and Insights

Current

Magnificom

Nov 2022 - Present (3 years 10 months)

Designed and led qualitative and quantitative market research studies for startups and SMEs across LATAM, developing go-to-market and pricing strategies. Advised C-suite and investors on strategic priorities, market entry, and scaling decisions.

Market Research Qualitative Research Quantitative Research Go To Market Strategy Pricing Strategy Consumer Insights Competitive Positioning Digital Strategy Customer Experience

Associate Director of Business Development

buho Media

Nov 2020 - Oct 2022 (1 year 11 months)

Drove commercial expansion by integrating strategic research, brand objectives, and competitive market intelligence for corporate clients. Led competitive reputational analysis and market benchmarking, coordinating cross-functional teams.

Business Development Market Intelligence Competitive Analysis Brand Positioning Cross functional Leadership

Regional Account Director & CX Director

Kantar

Aug 2016 - May 2020 (3 years 9 months)

Defined research briefs, methodologies, and measurement frameworks for regional innovation portfolio and category expansion across 8+ countries. Designed and led regional brand health and communication tracking programs, presenting strategic recommendations to senior leadership.

Market Research Brand Tracking Consumer Insights Strategic Planning Innovation CX Research Data Driven Decision Making

Senior Market Research Manager

Quala S.A.

Mar 2011 - Jan 2016 (4 years 10 months)

Directed nationwide research initiatives supporting strategic brand planning and product innovation in oral and home care categories. Executed ad hoc studies to optimize messaging, positioning, and campaign effectiveness, collaborating with Marketing, R&D, and Product Development.

Market Research Consumer Insights Brand Strategy Product Innovation Campaign Optimization Cross Functional Collaboration

Client Service Director

Ipsos

Apr 2007 - Feb 2010 (2 years 10 months)

Managed communication pre-tests and brand health tracking across regional markets, translating consumer insights into strategic recommendations for advertising and product innovation.

Market Research Brand Tracking Consumer Insights Advertising Product Innovation

Senior Manager / Qual-Quant Lead

GfK

Feb 2003 - Mar 2007 (4 years 1 month)

Supervised integrated segmentation, positioning, and market opportunity assessment projects. Led complex quali-quant programs for clients including major CPG, tobacco, and financial services companies.

Market Research Segmentation Positioning Qualitative Research Quantitative Research Data Analysis