Open to opportunities

Paula Justiniani

@paulajustiniani

Message

KOL & Influencer Marketing Manager driving data-led campaigns and measurable sales growth.

Philippines

Message

What I'm looking for

I seek roles where I can lead influencer and social campaigns end-to-end, use data to optimize ROI, grow brand visibility internationally, and build long-term creator partnerships within collaborative, growth-oriented teams.

I am a results-driven KOL & Influencer Marketing Manager with over five years executing high-impact campaigns across international markets. I build long-term creator partnerships and craft strategies that align with brand launches and visibility goals.

At SOMOS Digital I led global influencer outreach, securing 200+ creators across the US, UK, EU, and Asia, and delivered campaigns that generated millions of impressions and significant engagement.

My work has driven six-figure sales, including $100K+ in five months for a furniture brand and a travel adaptor launch that achieved 12M+ impressions. I manage end-to-end campaign execution—contracts, timelines, content calendars, approvals, and payments—while optimizing performance through KPI analysis.

I am expanding my expertise in data analytics to enhance campaign tracking and ROI reporting, and I bring strong cross-cultural communication, budget management, and social platform strategy to teams seeking measurable influencer-led growth.

Experience

Work history, roles, and key accomplishments

KOL Manager

Somos Digital

May 2021 - Aug 2025 (4 years 3 months)

Designed and managed influencer campaigns across Instagram, TikTok, and YouTube, securing 200+ long-term creator partnerships and delivering campaigns that achieved 12M+ impressions and $100K+ sales in key activations.

Influencer Marketing Campaign Strategy Creator Outreach TikTok Instagram YouTube Budget Management ROI Optimization

PR/Marketing Assistant

Fifth Gear Ads and Activations Inc.

Jul 2019 - Sep 2020 (1 year 2 months)

Developed influencer and PR campaigns and managed social media accounts, coordinating with 50+ Philippines-based influencers to boost client brand perception and audience growth.

Social Media Management Community Engagement

Sponsorship Officer

Leadership Management Circle

Jan 2019 - Dec 2019 (11 months)

Secured and negotiated sponsor partnerships for events and ensured fulfillment of media mileage and sponsor deliverables to support organizational objectives.

Sponsorship Negotiation Partner Relations Event Coordination Contract Management

Sponsorship Manager

OtakuFest

Jan 2018 - Dec 2019 (1 year 11 months)

Led the sponsorship department managing communications, renewals, and delivery of benefits for 15 sponsors to foster long-term collaborations.

Sponsorship Management Negotiation Relationship Building Renewal Management

Education

Degrees, certifications, and relevant coursework

University of the Philippines Cebu

Bachelor of Science, Management

2015 - 2019

Grade: 1.8753

Activities and societies: Research publication: "Defining Quality Higher Education in an Emerging Economy: A Case of Cebu, Philippines."

Bachelor of Science in Management completed at University of the Philippines Cebu with a cumulative GWA of 1.8753 and a research publication on higher education quality.