Open to opportunities

Marielle Yanga

@marielleyanga

Message

Social media and digital marketing specialist driving engagement through strategic content and paid campaigns.

Philippines

Message

What I'm looking for

I seek a mid-level marketing role where I can lead social media strategy, run paid campaigns, work cross-functionally, and grow in analytics-driven brand building.

I am a social media and digital marketing specialist with hands-on experience planning, creating, and executing multi-channel campaigns that drive engagement and brand awareness.

I have managed accounts for multiple brands, led paid advertising across Meta, LinkedIn, and TikTok, and prepared monthly performance reports with data-driven recommendations to improve results.

My background includes collaboration with designers and developers to optimize websites, support on-site brand shoots, and lead seasonal charity initiatives that required cross-functional coordination.

I combine strong copywriting, visual content skills, and campaign execution experience with a focus on trend research, analytics, and continuous improvement to deliver measurable marketing outcomes.

Experience

Work history, roles, and key accomplishments

Current

Social Media Specialist

Current

Japan Home Centre

Jun 2025 - Present (7 months)

Plan and execute monthly social media content calendars and paid campaigns for three brands, improving reach and engagement while overseeing brand shoots and producing monthly performance reports with data-driven recommendations.

Campaign Execution Project Coordination Social Media Marketing Content Planning Paid Advertising Copywriting Performance Analytics Brand Management

Digital Marketing Associate

Be Global E-Commerce Corporation

Jun 2024 - May 2025 (11 months)

Created and scheduled multi-platform content, managed paid advertising across Meta/LinkedIn/TikTok, collaborated with cross-functional teams, and analyzed campaign metrics to optimize engagement and website content.

Content Creation Meta Ads LinkedIn Ads Social Media Management Analytics Cross Functional Collaboration

Digital Marketing Specialist

Paperlink Incorporated

Jun 2023 - Jun 2024 (1 year)

Developed social media strategy and creative content, executed marketing campaigns, produced visual assets, managed customer relations, and measured performance to drive brand awareness and engagement.

Social Media Strategy Content Creation Campaign Planning Performance Tracking Customer Service Trend Research

Education

Degrees, certifications, and relevant coursework

City of Malabon University

Bachelor of Science in Business Administration, Marketing Management

2019 - 2023

Completed a Bachelor of Science in Business Administration with a major in Marketing Management, focusing on marketing strategy, digital marketing, and brand management.