Geo Sam

Monitor and analyse key inbox placement metrics, including bounce rates, open rates, and spam complaints, to assess campaign performance. Implement strategies to enhance inbox placement, improve sender reputation, and boost overall email campaign success.

Initiated domain warming procedures on behalf of clients (45+ domains), ensuring completion within specified timelines. Addressed deliverability issues throughout the email infrastructure and effectively managed infrastructure crises.

Managed end-to-end email deliverability by overseeing PowerMTA (PMTA) infrastructure, IP/domain warm-up, shared and dedicated IP allocation, volume distribution, real-time queue management, sender throttling, and authentication protocols (SPF, DKIM, DMARC) to maximize inbox placement and maintain a strong sender reputation.

Conducted in-depth analysis of account-level email performance metrics to identify deviations, negative trends, and anomalies — driving corrective actions that maximized inbox placement. Collaborated with cross-functional teams, business development, and top management to translate data-driven insights into performance improvements and stronger email marketing ROI.

Implemented effective email marketing strategies by optimising user bases and building logical segments based on user behaviour and relevant attributes. Conducted monthly client reviews to enhance email marketing programs and provide actionable recommendations for improvements.

Pursued an MBA with a focus on Marketing and Finance.

Completed a Bachelor of Commerce degree.