Ashish Shukla

Hi, I’m Ashish, and I bring over 13 years of extensive experience in deliverability, server setup, email marketing, marketing automation, and campaign management. Throughout my career, I have honed my skills in ensuring optimal email deliverability, setting up robust email server infrastructures, and implementing effective marketing automation strategies.

Skills and Expertise:

Email Deliverability:

• Developed and implemented comprehensive warm-up plans.

• Established communication channels with ISPs to enhance deliverability.

• Ensured compliance with global data collection regulations (CAN-SPAM, CASL, GDPR).

• Expertise in using third-party deliverability tools like Return Path, 250ok, GlockApps, and Inboxsys.

• Proficient in managing both promotional and transactional email deliveries.

• Implemented essential mail server protocols including DKIM, DMARC, SPF, MX, EHLO, and FBL.

• Collaborated with major ISPs (Gmail, Yahoo, Microsoft) to optimize deliverability.

Email Server Infrastructure:

• Installed and configured WHM/cPanel, DNS authentication, and various SMTP servers like PowerMTA, Postfix, and Postal SMTP.

• Integrated APIs for seamless communication with platforms like Amazon SES, Sparkpost, SendGrid, and Mailgun.

• Implemented IP/domain rotation and ISP rules for enhanced deliverability.

Marketing Automation:

• Specialized in multiple ESPs (Mailgun, Marketo, Mailchimp, Sparkpost, Sendgrid, Sendinblue, Elastic Email).

• Implemented trigger-based campaigns, sequence emails, and lead scoring rules.

• Scheduled and managed email campaigns to optimize performance.

Professional Experience:

Manager, Deliverability at Foundry (IDG, Inc) – Sept 2021 to Present:

• Lead a team of deliverability specialists.

• Managed SMTP configuration and email deliverability policies.

• Ensured domain/IP reputation and handled blacklist management.

• Collaborated with mailbox providers to resolve deliverability issues.

Manager, Deliverability at Times Internet – Dec 2019 to Aug 2021:

• Installed and configured email servers.

• Guided the email team on deliverability rules and compliance policies.

• Conducted regular audits to ensure better inbox delivery.

Team Lead, Deliverability at ZETA Global – Dec 2017 to Dec 2019:

• Managed the deliverability team and ensured SLA compliance.

• Provided strategic guidance on improving email deliverability.

• Created processes and documentation for internal and external communication.

Team Lead, Campaign Execution at Wunderman/MSC – June 2015 to Dec 2017:

• Managed special offer email programs and collaborated with various teams to develop email strategies.

• Ensured accuracy and timely production of email content.

• Optimized email processes and maintained compliance with best practices.

Manager, Email Marketing at TheBuildingTimes.com – Oct 2010 to June 2015:

• Set up in-house email marketing servers and maintained dedicated IP addresses.

• Achieved high inbox delivery rates across major email providers.

• Ensured compliance with spam policies and maintained whitelisted IPs.