At Genxlead Solution Pvt. Ltd, I managed email campaign execution and optimization, contributing to a 22% improvement in average open rates over 12 months. I also built and maintained segmented email lists of 50,000+ subscribers, using targeted personalization to improve click-through rates by 18%.
I designed and executed A/B tests across subject lines, CTAs, and send times, contributing to a 15% improvement in conversion rates. I also created responsive HTML email templates and configured SPF, DKIM, and DMARC records to support deliverability.
I supported promotional and transactional email programs, targeted automation workflows, and list hygiene practices for GDPR and CAN-SPAM requirements. My experience includes Mailchimp, HubSpot, Mailjet, SparkPost, and email performance reporting.
