At Techwave, I run Google Ads and LinkedIn Ads campaigns for B2B SaaS accounts, checking targeting, bids, budgets, and launch setup against documented requirements. I connect campaign performance to CRM attribution so reporting reflects pipeline and revenue.
I implemented and validated conversion tracking with GA4 and Google Tag Manager, including event naming, triggers, and UTM conventions. I also configured LinkedIn Insight Tag and checked that events mapped ad activity to downstream CRM records.
At BridgePoint Consulting, I executed Google Ads builds and optimizations and refined LinkedIn Ads targeting for decision-maker acquisition. I used CRM trends and Looker Studio reporting to inform practical recommendations for paid targeting and messaging.
Earlier, at E2Open, I assisted with campaign setup, tracking validation, and performance reporting. I bring 10 years of software development experience across web and mobile applications to my paid media work, applying debugging and measurement practices to QA and process automation.
