Geoff Walters
@geoffwalters
SaaS-focused content marketer and copywriter who builds onboarding, integrations, and growth content that converts.
United KingdomWhat I'm looking for
I’m a content marketer specialising in SaaS, with a strong copywriting foundation and a focus on practical, growth-driving outputs. I’ve created onboarding content, integrations content, and broader content marketing for B2B SaaS businesses—helping teams communicate clearly and move prospects forward.
As a founder leading a small team of writers and creatives, I’ve owned content strategy and delivery across a wide range of industries (mostly B2B SaaS). I bring hands-on execution and coordination, including linkbuilding, partnerships, and project management to keep projects moving and aligned.
I also enjoy building and experimenting beyond traditional marketing—running entrepreneurial projects and creating content platforms (including a YouTube channel about healthy relationships). I’m ready to bring that curiosity, editorial quality, and operational focus to a team that values conversion-led storytelling.
Experience
Work history, roles, and key accomplishments
Content Marketer & Copywriter
UserGuiding
Jan 2020 - Present (6 years 6 months)
Created onboarding content as a freelance content marketer and copywriter.
Content Marketer & Copywriter
Paragon
Jan 2020 - Present (6 years 6 months)
Produced integrations content as a freelance content marketer and copywriter.
Content Marketer & Copywriter
Codeless
Jan 2020 - Present (6 years 6 months)
Developed project management content as a freelance content marketer and copywriter.
Content Marketer & Copywriter
Darcy Luoma Coaching
Jan 2020 - Present (6 years 6 months)
Created personal development content as a freelance content marketer and copywriter.
Content Marketer & Copywriter
Heroic Search
Jan 2020 - Present (6 years 6 months)
Supported linkbuilding, partnerships, and project management as a freelance content marketer and copywriter.
Founder
Content Viking
May 2015 - Dec 2019 (4 years 7 months)
Founded and led a small team of writers and creatives, delivering copywriting and content marketing for small businesses (mostly B2B SaaS).
Education
Degrees, certifications, and relevant coursework
Selwyn College, University of Cambridge
Master of Arts (MA), Modern and Medieval Languages
2008 - 2012
Grade: 2:1 (German and French)
MA in Modern and Medieval Languages at Selwyn College, Cambridge, focusing on German and French. Graduated with a 2:1.
Georg-August-Universität Göttingen
2010 - 2011
Completed coursework in Political Science, Spanish, and Musicology.
Simon Langton Grammar School
A Levels, German, French, History, Mathematics
2006 - 2008
Grade: A, A, A, A
Achieved A Levels including German, French, History, and Mathematics (A grades). Also completed AS Level Critical Thinking (A).
St Edmund's School, Canterbury
GCSEs
1999 - 2006
Grade: All A*
Completed GCSEs, achieving all A* grades.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Website
geoffreywaltersmarketing.comPortfolio
geoffreywaltersmarketing.comJob categories
Skills
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