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Gene DonohueGD
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Gene Donohue

@genedonohue

Sales coaching leader with 15+ yrs growing real estate teams, 300+ mentors, and multi-unit ops through accountability-driven coaching.

United States
Message

I help real estate professionals and sales teams close the gap between knowing what to do and actually doing it — through coaching, accountability, and systems that stick.

As Founder of The Agent Success Formula, I coach agents one-on-one and in groups on lead follow-up, sales systems, and accountability. At Fathom Realty, I hired, trained, and led 300+ Mentors through a 12-week onboarding program, growing mentee-driven revenue 336% over three years, and coached 100+ District Directors on recruiting and performance. I bring firsthand credibility to the table too — before moving into coaching, I was a high-performing agent myself, so the feedback I give comes from real production experience, not just theory.

I’m DiSC Certified and a Profit First Professional, so I adapt my coaching style to the person in front of me and can speak fluently to both the sales side and the financial side of the business.

Experience

Work history, roles, and key accomplishments

TF
Current

Founder & Chief Program Officer

The Agent Success Formula

Feb 2024 - Present (2 years 8 months)

Coaches real estate professionals one-on-one and in groups on lead follow-up, sales systems, and accountability through the Success Flow Method and Pathway to Profits. Teaches the Five Pillars of Lead Generation and uses DiSC to personalize communication.

TR

Growth Partner & Impact Coach

The Locker Room

Dec 2022 - Jun 2023 (6 months)

Ran weekly individual and group coaching calls and workshops with agents, setting 90-day plans with measurable outcomes.

ER

Residential Real Estate Agent

eXp Realty, Only Way Realty, Fathom Realty

Nov 2011 - Aug 2019 (7 years 9 months)

Averaged $5M–$6M in annual sales, using top rated CRM to track leads, relationships, and pipeline. Negotiated commissions and fee structures with clients, including a flat-fee model for sellers.

Education

Degrees, certifications, and relevant coursework

Keene State College logoKC

Keene State College

Bachelor of Science, Political Science

Bachelor of Science in Political Science from Keene State College.

CE

Clemson School of Continuing Education

Certificate, Leadership

Certificate in Leadership from Clemson School of Continuing Education.

International Coaching Federation logoIF

International Coaching Federation

Coursework Completed, Coaching

Completed coursework for International Coaching Federation certification.

Tech stack

Software and tools used professionally

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