Gaëlle Boulais-Dupas

Expanded role at the intersection of AI adoption, change management, and strategic transformation.

AI & DIGITAL TRANSFORMATION
• Leading the scoping and implementation of AI-enabled initiatives to modernize workflows and strengthen decision-making.
• Driving the organizational change management strategy required for successful AI adoption, translating complex technology shifts into clear, actiona

PROJECT MANAGEMENT & BUSINESS EXCELLENCE
• Led the design and implementation of structured and automated business processes, replacing manual and fragmented workflows with solutions that reduced low-value tasks and freed teams to focus on higher-impact work.
• Implemented process automation and governance frameworks that improved efficiency, reduced errors, and strengthened consistency across team

• Project Management, focused on Digitalization and Customer Engagement Strategies, inspiring and motivating all stakeholders towards a shared purpose and vision.
• Engage and collaborate closely with key internal stakeholders (Marketing, Sales, IT, creative agencies, legal consultants, Regulatory Affairs, Senior Executives, and Global teams) to effectively advance the Omnichannel strategy.
• Ens

Animal Health Division, Farm Animal business unit
• Led the digitalization of marketing initiatives for the business unit, supporting brand teams in the definition and execution of multichannel marketing strategies across priority customer segments.
• Implemented and optimized CRM and marketing automation practices (Salesforce, Veeva, Salesforce Marketing Cloud), improving lead capture, customer j

• Led internal and external communication initiatives in a B2B environment, developing content for web, newsletters, blogs, press releases, and social media to support brand visibility and business objectives.
• Planned and executed integrated communication strategies across digital channels, supporting sales teams with messaging, content, and qualified lead generation.
• Managed corporate websit

- Teach swimming technics;
- Develop and execute workout group activities;

- Planned and managed community management strategies (Facebook, Twitter et LinkedIn);
- Edited company blog and managed website integration as well as maintained and updated Website;
- Edited, managed and analyzed 2 monthly newsletters;
- Transferred leads and trained the Sales Force on lead conversion rate;
- Supported the franchise president on staffing process;
- Reported on all Marketing acti

- Edited Web content;
- Developed 5 different Web strategies for customers;
- Managed social platforms of 10 different accounts (Place Montreal Trust, Yeh! Yogourt, Ticket911, ect);
- Managed of social media platforms and tools;
- Reported social media activities for customers (KPIs);

Results: Increase of followers, traffic and engagement on every account that I managed.

- Edited Press releases;
- Worked on the promotion of OSM activities on Website;
- Analyzed, benchmarked markets and offered improvement recommendations;
- Supported Public Relations coordinator to run PR events;
- Worked on new process development (Press review, Intern Onboarding, and software user guides);

Results: Development of a press review process

- Managed Press Relations and edited Press releases;
- Developed and managed contest, campaigns, happenings and events promotions;
- Reported KPIs on activities;
- Carry out all other related tasks;

Results: 17% Increase of National Drowning Prevention Week' visibility compare to the previous year.

- Edited Website content;
- Developped branding;
- Carry out all other related tasks;

- Welcomed Media, politicians and tourists;
- Managed customer service;

- Welcomed visitors;
- Managed call entries and mail distribution;

- Internal and external communications planification
- Communication Strategy
- Marketing
- Crisis management communication and press relations management
- Political and context analysis
- European law
- Press release editing

- Project Management
- Marketing
- Strategy
- Accounting
- Human Ressources

Issued Apr 2026

Issued Nov 2023 · Expires Nov 2029