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Gabriela Maudonnet

@gabrielamaudonnet

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Campaign and Talent Manager at Connect Management, executing influencer campaigns for L’Oréal Paris and McDonald’s.

United Kingdom

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At Connect Management, I manage influencer campaigns across beauty, lifestyle, travel and tech, delivering work across TikTok, Instagram and YouTube. I oversee campaign timelines, contracting, invoicing, negotiations and post-campaign analysis.

At TCL ELECTRONICS UK, I directed the UK delivery of the global Arsenal FC partnership, coordinating with teams, talent and communities on shoots, events and activations. I also worked with Arsenal’s media team on the launch of the ‘Arsenal Bench Cam’ social series, which reached 75M video views in its launch phase.

I owned TCL’s social strategy across Instagram, TikTok, LinkedIn and Facebook, using audience insights, testing and trend monitoring to guide the work. During my time there, TikTok grew from 40k to 178k followers and Instagram from 9k to 48k, while top content reached 15m views.

Earlier at TCL ELECTRONICS UK, I worked across PR, brand, retail and digital marketing, including hosting consumer tech media at a Paris product launch that achieved £1m in earned media value. As a freelancer for Sao Swim, I developed social strategy and produced content, including an Instagram reel that reached 1.7m views.

Experience

Work history, roles, and key accomplishments

Current

Campaign and Talent Manager

Current

Connect Management

Jun 2026 - Present (4 months)

Managed and executed 100+ influencer marketing campaigns worth £200k+ across beauty, lifestyle, travel, and tech, delivering end-to-end execution across TikTok, Instagram, and YouTube. Led high-profile brand partnerships including L’Oréal Paris, McDonald’s, Deliveroo, WKD, Nationwide and Back Market.

Influencer Marketing Campaign Management TikTok Instagram YouTube Contracting Invoicing Negotiation Campaign Analysis Stakeholder Management

Global Associate Media Planner/Buyer

Sazerac

Feb 2026 - Jun 2026 (4 months)

Collaborated with brand and PR teams to strategically allocate budgets across campaigns while executing and optimising paid media activity across Meta, TikTok and OOH using performance data to report against KPIs. Utilised Roxhill PR, BrandVue, Adverity and YouGov to monitor media, consumer and market trends.

Media Planning Media Buying Budget allocation Meta TikTok OOH Performance Metrics KPI Reporting Roxhill BrandVue Adverity YouGov Influencer Relations Trade Media

Social and Brand Marketing Executive

TCL Electronics UK

Apr 2025 - Feb 2026 (10 months)

Directed the sponsor relation and delivery of TCL's global Arsenal FC partnership out of the UK, collaborating with internal Europe and MEA teams to localise global briefs. Managed the strategic integration for the Instagram and Facebook launch of the 'Arsenal Bench Cam' social series, securing 75M video views in launch phase.

Social Media Strategy Instagram TikTok LinkedIn Facebook A B Testing Social Listening Emplifi Meltwater TikTok Shop Live Commerce Event Management Partnership Management Content Calendar Campaign Reporting

Social Media and Community Manager

Sao Swim

Mar 2025 - Sep 2025 (6 months)

Developed Sao Swim's social media strategy, advising the founder on culturally relevant and platform-native content with a viral reel amassing 1.7m views on Instagram. Produced and edited multi-format social content in CapCut including short-form video, imagery and copy.

Social Media Strategy Content Creation Capcut Short form Video Instagram Community Management

PR and Brand Marketing Executive

TCL Electronics UK

Sep 2024 - Apr 2025 (7 months)

Drafted press releases, media alerts, reactive statements and partner press notes aligned with key campaign moments, product launches and seasonal hooks. Hosted consumer tech media for a flagship product launch in Paris, achieving £1m in earned media value.

PR Press Releases Media Relations Earned Media Event Management Media Measurement Stakeholder Reporting Product Launch

Retail Marketing Assistant

TCL Electronics UK

Jan 2023 - Sep 2024 (1 year 8 months)

Drove in-store brand presence through regular retailer visits and field checks, negotiating improved positioning and ensuring consistent execution across key accounts. Planned strategic paid media campaigns across Meta, Pinterest and YouTube, generating 2.4M impressions.

Retail Marketing Retail Branding Retail Visits Negotiation Paid Media Meta Pinterest YouTube GfK Data Competitive Analysis Category Reporting

Digital Marketing Assistant

TCL Electronics UK

Jun 2021 - Jun 2022 (1 year)

Managed sell-out reporting and analysis, reviewing stock on hand, sales by retailer and open purchase orders to track performance and optimise activity. Supported e-commerce marketing activity across Amazon, AO and other retail platforms.

Sell In Sell Out Reporting Data Analysis E commerce Marketing Amazon Customer Queries Community Management Product Information

Beauty Consultant

BareMinerals

Jul 2017 - Mar 2018 (8 months)

Delivered personalised skincare and makeup consultations, building trusted client relationships and driving a 5% increase in repeat purchases.

Skincare Consultations Makeup Consultation Client Relationships Repeat Purchases

Content Creator

YouTube

Jan 2014 - Aug 2017 (3 years 7 months)

Planned, produced and scheduled weekly videos within beauty and lifestyle, collaborating with brands such as HiSmile and Barry M.

Content Creation Video Production Scheduling Beauty Lifestyle Brand Collaboration

Education

Degrees, certifications, and relevant coursework

Formula Botanica

Organic Skincare Formulator, Organic Skincare Formulation

Completed the Organic Skincare Formulator course by Formula Botanica.

University of Sussex

Bachelor of Arts (BA Hons), Media and Communications

2019 - 2023

Grade: 2:1

Bachelor of Arts (BA Hons) in Media and Communications from the University of Sussex, with modules including Business Management, Social Media, Photography, PR, and Digital Culture.