Sejal Upadhyay
@sejalupadhyay
I build performance-led influencer and affiliate campaigns that grow conversions, GMV, and creator partnerships.
United KingdomWhat I'm looking for
At ISOCLEAN, I grew TikTok Shop GMV by 35% in two months through performance-led creator and affiliate strategies, optimising creator mix, product selection, commissions, and operational workflows. I manage partnerships end-to-end across TikTok, Instagram, and YouTube, from sourcing and briefing to contracts, tracking, and paid amplification rights.
I've led campaigns across beauty, fashion, fintech, FMCG, wellness, and entertainment, including a 2,000+ creator launch generating 10M+ views and a fintech activation delivering 1,000+ verified sign-ups. I bring hands-on experience with budgets up to $2.4M monthly, affiliate models, creator intelligence platforms, performance reporting, and cross-functional campaign delivery.
Experience
Work history, roles, and key accomplishments
Senior Influencer & Affiliate Manager
ISOCLEAN
Dec 2025 - Present (9 months)
Leading performance-led creator and affiliate strategies on TikTok Shop, driving a 35% increase in GMV within 2 months. Managing end-to-end creator partnerships and optimizing commission structures for scalable conversions.
Senior Influencer & Affiliate Manager
ISOCLEAN
Dec 2025 - Present (9 months)
Leading performance-led creator and affiliate strategies on TikTok Shop, driving a 35% increase in GMV within 2 months. Managing end-to-end creator partnerships and optimizing commission structures for scalable conversions.
Influencer Marketing Manager
Quadcode
Mar 2024 - Sep 2024 (6 months)
Owned end-to-end influencer campaigns for fintech and trading verticals, achieving 1,000+ verified sign-ups. Built and scaled affiliate creator pipelines using paid, CPA, and revenue share models.
Influencer Marketing Manager
Quadcode
Mar 2024 - Sep 2024 (6 months)
Owned end-to-end influencer campaigns for fintech, trading, and infotainment verticals, driving 1,000+ verified sign-ups. Built and scaled affiliate creator pipelines using Paid, CPA, and Revenue share models.
Influencer Marketing Manager- India
xNARA
Jun 2023 - Nov 2023 (5 months)
Directed large-scale launch involving 2,000+ creators, yielding 10M+ views and robust CTRs. Managed a $2.4M/month budget and mentored a team of 16 influencer marketing specialists.
Influencer Marketing Manager- India
xNARA
Jun 2023 - Nov 2023 (5 months)
Directed large-scale influencer launches involving 2,000+ creators, achieving 10M+ views. Managed a $2.4M monthly budget and mentored a team of 16 specialists.
Brand Manager
Culturx Entertainment
Nov 2022 - Feb 2023 (3 months)
Led end-to-end influencer campaigns across beauty, fashion, health, wellness, edtech, entertainment, FMCG, and lifestyle brands. Negotiated paid and gifted collaborations with celebrity and micro-influencers.
Brand Manager
Culturx Entertainment
Nov 2022 - Feb 2023 (3 months)
Led end-to-end influencer campaigns across multiple sectors, managing talent discovery, contract negotiation, and reporting. Executed gifting programs and PR drops to amplify brand visibility.
Senior Client Executive
Cloutflow - Growlance
Jan 2022 - Jun 2022 (5 months)
Executed integrated influencer campaigns across FMCG, edtech, finance, fashion, wellness, food, and tech, managing up to 200+ influencers in a single campaign. Acted as the bridge between clients and internal stakeholders.
Senior Client Executive
Cloutflow - Growlance
Jan 2022 - Jun 2022 (5 months)
Executed integrated influencer campaigns for major brands, managing up to 200+ influencers per campaign. Acted as the bridge between clients and internal teams, ensuring deliverables met expectations.
Marketing & Communication Coordinator
Atraski
Sep 2020 - May 2021 (8 months)
Led influencer strategy for Fashion Week 2020, executing 4-city campaigns with creator onboarding and PR integration. Coordinated live event coverage and managed ambassador programs.
Marketing & Communication Coordinator
Atraski
Sep 2020 - May 2021 (8 months)
Led influencer strategy for Fashion Week 2020, executing 4-city campaigns with creator onboarding and PR integration. Coordinated live event coverage and managed ambassador programs.
Education
Degrees, certifications, and relevant coursework
University of Leeds
MSc, International Marketing Management
Pursuing an MSc in International Marketing Management at the University of Leeds, expected completion in 2025.
University of Leeds
Master of Science, International Marketing Management
Pursuing an MSc in International Marketing Management at the University of Leeds, expected completion in 2025.
International Business Management Institute
Certificate, Marketing and Communication & Management Skills
Completed the Marketing and Communication & Management Skills course at the International Business Management Institute in 2020.
Stanford University
Certificate, Technology Entrepreneurship
Completed the Technology Entrepreneurship course at Stanford University (Cursa) in 2020.
University of Pennsylvania
Certificate, Customer Analytics
Completed the Customer Analytics course at the University of Pennsylvania (Wharton Online) in 2020.
Edapt E-Learning
Certificate, Social Networking
Completed the Social Networking course from Edapt E-Learning in 2021.
Great Learning
Certificate, Marketing: Strategic Framework
Completed the Marketing: Strategic Framework course from Great Learning in 2021.
Sushant University
Bachelor of Business Administration, Business Administration
Completed a Bachelor's of Business Administration from the School of Business, Sushant University in 2021.
University of Warwick
Academic Enhancement Program, Academic Enhancement Program
Participated in the Academic Enhancement Program at the University of Warwick in 2019.
Stanford University
Technology Entrepreneurship, Technology Entrepreneurship
Completed the Technology Entrepreneurship course at Stanford University in 2020.
Harvard Business School
Certificate, Entrepreneurship in Emerging Economies
Completed the Entrepreneurship in Emerging Economies course at Harvard Business School in 2020.
Harvard Business School
Entrepreneurship in Emerging Economies, Entrepreneurship in Emerging Economies
Completed the Entrepreneurship in Emerging Economies course at Harvard Business School in 2020.
University of Pennsylvania
Customer Analytics, Customer Analytics
Completed the Customer Analytics course at the University of Pennsylvania (Wharton Online) in 2020.
International Business Management Institute
Marketing and Communication & Management Skills, Marketing and Communication & Management Skills
Completed the Marketing and Communication & Management Skills course at the International Business Management Institute in 2020.
Edapt E-Learning
Social Networking, Social Networking
Completed the Social Networking course at Edapt E-Learning in 2021.
Google Digital Garage
Fundamentals of Digital Marketing, Digital Marketing
Completed the Fundamentals of Digital Marketing certification from Google Digital Garage in 2021.
Google Digital Garage
Certificate, Digital Marketing
Completed the Fundamentals of Digital Marketing course from Google Digital Garage in 2021.
Great Learning
Marketing: Strategic Framework, Marketing: Strategic Framework
Completed the Marketing: Strategic Framework course at Great Learning in 2021.
Sushant University
Bachelor's of Business Administration, Business Administration
Completed a Bachelor's of Business Administration at the School of Business, Sushant University in 2021.
Saïd Business School, University of Oxford
Map the System Learning Programme, Map the System Learning Programme
Completed the Map the System Learning Programme at Saïd Business School, University of Oxford in 2025.
Saïd Business School, University of Oxford
Certificate, Map the System Learning Programme
Completed the Map the System Learning Programme at Saïd Business School, University of Oxford in 2025.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Salary expectations
Skills
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