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Frydho Ghazian

@frydhoghazian

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I’m an SEO Specialist blending web development, CRO, and technical precision to drive growth.

Indonesia

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What I'm looking for

I want to join a team where technical SEO meets conversion strategy—owning roadmaps, auditing performance, testing landing pages, and delivering clear, stakeholder-ready reporting that turns organic traffic into measurable growth.

I’m Frydho—an SEO Specialist who merges 5 years of web development expertise with 2 years (and counting) of SEO mastery. My engineering-driven approach combines technical precision with marketing innovation, turning websites into performance-optimized, revenue-focused assets.

As an SEO & Website Manager at Miso Culture, I manage end-to-end SEO for internal and client websites, currently focused on the automotive niche. I’ve supported 35 client website outlet dealers with stakeholder-led strategies and delivered an average 12% increased organic traffic, while planning Q1–Q4 SEO roadmaps and maintaining ongoing technical SEO audits as algorithms evolve.

Earlier, I worked as an SEO Specialist for Sava Leisure, researching transportation/travel keywords, producing E-E-A-T content, and improving landing pages through A/B testing to strengthen CTA CTR performance. At QwordsWeb Hosting, I led topic clustering and localized keyword research for Indonesia, implemented schema markup for crawl efficiency, supported UX improvements across funnels, and drove a sustained ~+3% monthly organic traffic—then designed a multilingual expansion strategy into Singapore/US markets.

Before focusing fully on SEO, I served as an SEO Engineer (CRO-focused) at KoinWorks, managing WordPress sites and delivering measurable conversion outcomes. I used GA4, GTM, CleverTap, heatmap/scroll behavior testing, and automated CRM sync workflows—improving lead generation and conversion rates—while also building web foundations as a WordPress Developer.

Experience

Work history, roles, and key accomplishments

SEO & Website Manager

Miso Culture

Nov 2025 - May 2026 (6 months)

Managed end-to-end SEO strategy for the internal and client websites, including planning an annual SEO roadmap aligned to business objectives. Provided keyword research, SEO reporting, and ongoing audits of dealer outlet performance to adapt to algorithm changes.

SEO Strategy Technical SEO Content Strategy Link Building Keyword Research SEO Consulting SEO Reporting Stakeholder Management

SEO Specialist

Sava Leisure Pte. Ltd.

Jun 2025 - Oct 2025 (4 months)

Owned end-to-end SEO for main business websites across on-page, off-page, and technical work. Created E-E-A-T content, built high-authority backlinks through partnerships, and optimized landing pages using A/B testing to improve CTA performance.

SEO On Page SEO Off Page SEO Technical SEO Keyword Research E E A T Technical Audits Backlinks Strategic Partnerships A B Testing Landing Page Optimization CTR Optimization SEO Reporting

SEO Specialist

QwordsWeb Hosting

Nov 2024 - Jun 2025 (7 months)

Planned content using core pillar and subtopic clustering based on competitive gap analysis and localized keyword intent. Improved on-page and technical SEO through internal linking frameworks, schema markup, technical audits, and UX feedback across marketing funnels.

Clustering Gap Analysis Keyword Research Internal Linking Strategic Partnerships Technical SEO SEO Strategy SEO Reporting

SEO Engineer

KoinWorks

May 2022 - May 2024 (2 years)

Worked as a Conversion-Rate Optimization specialist alongside SEO on-page improvements. Managed WordPress sites and micro-sites, built topic cluster strategies for the financial niche, and delivered CRO/SEO experiments and analytics reporting to drive lead generation and site performance.

Conversion Rate Optimization (CRO)On Page SEO WordPress Internal Linking Clustering Landing Page Optimization User Journey Mapping Lead Generation Technical Audits A B Testing Google Tag Manager (GTM)CleverTap Contextual Linking Framework Seasonal Keyword Strategy

WordPress Developer

Upscalix Victoria

Feb 2022 - May 2022 (3 months)

Developed WordPress-based website features and cross-platform integration using the WordPress REST API. Set up on-page SEO, expanded theme functionality, coordinated with engineering and design stakeholders, and maintained project documentation.

WordPress WordPress APIs Theme Function Development On Page SEO Platform Integration Documentation

WordPress Developer

FlexyPack

Jul 2021 - Feb 2022 (7 months)

Built and improved WordPress websites for internal company usage based on UI/UX. Maintained site security and performance and implemented SEO/SEM tracking and event instrumentation using major analytics and marketing tools.

WordPress Website Security Web Performance SEO SEM Scope Improvements Technical Troubleshooting Google Analytics Google Search Console Google Tag Manager Event Tracking

WordPress Developer

Breef Studio

Jan 2019 - Jul 2021 (2 years 6 months)

Collaborated on website project briefs and developed WordPress-based sites based on UI/UX requirements. Managed hosting deployment via RunCloud, maintained up to 100+ client websites, and handled backups and security.

WordPress Deployment server management Website Security Website Management