Job Sofaar Lumban Tobing

Built organic growth plans tied to business goals, channel opportunities, and revenue targets. Led SEO, SEM, paid acquisition, and marketing automation efforts while setting lightweight testing frameworks to improve conversion and decision-making.

Built organic growth plans tied to business goals and revenue targets, and implemented testing frameworks to improve conversion performance. Led SEO, SEM, paid acquisition, and marketing automation to support traffic growth and retention.

Owned enterprise SEO priorities across keyword expansion, content strategy, and cross-market visibility for Southeast and North Asia. Coordinated SEO with PPC and social teams during algorithm changes and led/coached a 15-person SEO and digital marketing team with KPI-driven execution.

Improved local map pack visibility by 20% and drove higher-intent traffic across multiple clinics. Reduced mobile load time by 1.5 seconds to improve user experience and reduce bounce on image-heavy pages while supporting SEO and performance improvements.

Led growth work across web and mobile app platforms for Tunaiku and Amar Bank. Drove 113,054 account creations with $15K spend (4% of the total $388K paid marketing budget) and improved app discoverability by 28% through metadata updates and keyword positioning.

Delivered $1.2M in incremental organic revenue and drove 51.94% YoY growth in non-branded traffic through enterprise SEO execution. Increased brand search volume from 2,000 to 70,000+ monthly queries and helped stabilize acquisition performance during algorithm changes while supporting coaching for a 9-person team.

Increased organic traffic by 700% within the first six months by executing targeted SEO and marketing campaigns. Tripled net revenue and improved Google Ads and YouTube performance through high-intent keyword targeting and audience-growth tactics.

Supported a cloud transformation project across network and server deployment for hotel operations, improving uptime and reducing support overhead. Reduced support staffing budget by 50% through process improvements and increased uptime by 15% after implementation.

Built and maintained a WordPress website to improve usability, performance, and search visibility. Integrated the Pelican booking engine to streamline booking flow and helped improve guest occupancy by 30–40% through better online presentation.

Earned a Bachelor of Computer Science from Gadjah Mada University. Completed undergraduate studies in computer science.

Earned a Master of Management from Perbanas Institute. Completed postgraduate studies in management.