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Job Sofaar Lumban Tobing

@jobsofaarlumbantobin

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Performance marketing expert specializing in SEO and ASO strategies.

Indonesia

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What I'm looking for

I seek a dynamic role in digital marketing that fosters innovation and growth.

I am a dedicated performance marketing professional with extensive experience in SEO and App Store Optimization (ASO). Currently, I lead SEO initiatives at PT. Amar Bank, where I successfully achieved a 10% increase in app installs within three months through targeted ASO strategies. My expertise in optimizing app metadata has resulted in a significant boost in visibility and user engagement, demonstrating my ability to drive organic traffic growth and improve search engine rankings.

Previously, as an SEO Assistant Manager at TRI7 Solutions, I increased non-branded organic traffic by nearly 52% year-over-year and secured $1.2 million in revenue through effective digital marketing campaigns. My leadership skills were honed as I managed a team of ten SEO specialists, focusing on enhancing client retention and satisfaction. My journey in digital marketing has been marked by a commitment to continuous improvement and a passion for optimizing processes to achieve outstanding results.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing - SEO ASO Lead

Current

PT. Amar Bank, Tbk.

Oct 2023 - Present (1 year 9 months)

Direct strategy, execution, and measurement of organic Play Store & iOS Optimization, Web Traffic, Youtube & Social Media
Optimization. Charged with developing 2025 Organic Strategy Roadmap across Tunaiku & Amar Bank to grow Organic Traffic.

Keyword Research Team Management SEO User Acquisition Performance Marketing Digital Marketing Analytics

SEO Asst. Manager

TRI7 SOLUTIONS, INC. LTD.

Aug 2020 - Oct 2023 (3 years 2 months)

Led the enterprise content strategy to drive top-line revenue growth through advanced SEO and organic best practices.
Spearheaded the integration of local and national SEO teams, streamlining operations and fostering collaboration.

Revenue SEO Strategy Team Leadership Digital Marketing Process Improvement Analytics Campaign Management

SEO Specialist

Asia Power Games

Jan 2018 - Jan 2020 (2 years)

I worked closely with cross-functional teams to ensure alignment in SEO initiatives, refining content strategies and
optimizing keyword targeting to increase engagement. By using data-driven insights and industry best practices, I helped
enhance the company’s online presence and market position, delivering measurable business outcomes.

SEO Strategy SEO Optimization Revenue Digital Marketing ROI Optimization Analytics Campaign Management Client Engagement Performance Tracking

Corporate IT Officer

Archipelago International

Jan 2013 - Jan 2017 (4 years)

Collaborated with cross-functional teams to align IT strategies with business goals, optimizing cloud solutions and network
infrastructure to drive operational efficiency.

Budget Management Project Management Team Leadership Technical Support Process Optimization

Web Developer

Queen Villas

Jan 2013 - Apr 2013 (3 months)

I implemented responsive web designs to ensure optimal mobile engagement and reduced bounce rates, while also
enhancing website performance through robust security protocols, faster load times, and improved SEO rankings.