Pandu Furwani

Scaled organic revenue by +500% average for SEA, Western and EU markets within 12 months by optimizing high-intent conversion funnels across 12++ international domains. Spearheaded a unified SEO roadmap and expansion framework for 12+ markets, increasing global visibility and brand authority.

Led a site-wide technical audit and migration that improved PageSpeed scores. Provided SEO technical analysis and recommendations to product and engineering teams for infrastructure and performance of SEO site-wide.

Partnered with Product and Engineering teams to implement automated meta-data, automated content, and internal linking structures.

Successfully launched an SEO Page Generator controlled by the SEO team using data from internal search and external trending keywords, generating a new traffic source stream. Launched off-page SEO strategy with backlinks and digital PR, increasing ranking and Domain Rating.

Experimented with content richness by targeting Google featured snippets, achieving higher CTR and being quoted at the top results by Google, organically converting more clicks and increasing traffic by +20%.

Orchestrated the development and execution of a comprehensive marketing campaign spanning paid advertising, organic content, and CRM initiatives, resulting in a 40% increase in lead generation within six months.

Implemented responsive design frameworks using HTML, CSS, and JavaScript, resulting in seamless cross-device user experiences.

Developed and executed integrated digital marketing campaigns for over 10 clients, increasing brand visibility and generating growth in online engagement.

Bachelor of Technology in Management Information Systems, General, graduated in April 2016.

Diploma of Computer Science in Information Systems, graduated in May 2011.