Frank FernandezFF
Looking for a job

Frank Fernandez


15 years of product and engineering management, UX/UI, and hands-on software development.

United States

What I'm looking for

To make an impact. For me, it's not a job it's building something that makes a difference.

I am a technology leader with over 15 years of industry experience that includes success in roles spanning product strategy, product management, engineering management, and hands-on software development. My work history includes nine years with TradeStation where I rose to VP and Director roles and led product strategy for a large portfolio of software products, and also developed the concept for their App Store and ran that business unit. Recently my focus has been on Beatspoken, an entrepreneurial product effort built for freelance musicians during the pandemic.
I am now seeking product leadership roles with innovative technology companies, so feel free to connect or reach out if you are looking for experienced product executives.
My strengths include empowering and motivating teams to deliver innovative solutions, articulating technical concepts, and advising executives on technical risks and decision making. I began my career in C++ development and have maintained my technical knowledge throughout my career.


Beatspoken logoBE



Jan 2019 - Present (5 years 4 months)

Beatspoken is a service that enables freelance musicians to create custom music for video creators and agencies. During the Covid pandemic I identified the market opportunity for such a product and decided to develop the service. My work included market research, UX design, and building the core product on Ruby on Rails, PostgreSQL, and Redis.

TradeStation logoTR

VP of Product Strategy and Innovation


Apr 2017 - Oct 2018 (1 year 6 months)

- Led delivery of a redesigned version of the TradeStation Desktop Platform.
- Designed and implemented a cloud-based analytics and research solution that leveraged AI/Machine Learning.
- Designed a stock market trade idea generation PaaS powered by AI/ML.
- Redesigned and modernized UX

TradeStation logoTR

Senior Director, Product Strategy


Nov 2015 - Apr 2017 (1 year 5 months)

- Established product roadmaps and set milestones for a technology facelift for the desktop platform and a plan to develop a cloud-based model to enable seamless and consistent user experience across desktop, mobile, and web.
- Established the direction and provided requirements for Project Eva, a cloud-based algorithmic analysis and trading platform.

TradeStation logoTR

Director of Product Management


Apr 2009 - Nov 2015 (6 years 7 months)

- Drove App Store development and launch as the first multi-asset retail App Store for financial markets. Defined and designed App Store experience for customers and third-party developers.
- Created a SaaS offering for the App Store targeting brokerages in Japan, South Korea, and China.
- Built an ecosystem and community of third party developers that used TradeStation products to build apps

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