Frank FernandezFF
Looking for a job

Frank Fernandez

@frankfernandez

15 years of product and engineering management, UX/UI, and hands-on software development.

United States

What I'm looking for

To make an impact. For me, it's not a job it's building something that makes a difference.

Seasoned technology leader with over 15 years of experience in product strategy, management, and software development. Proven track record in leading cross-functional teams to deliver innovative, market-driven solutions. Expertise in leveraging AI/ML technologies for product innovation and strategic growth. Exceptional communicator adept at advising executive teams on technical risks and decision-making.

Experience

Work history, roles, and key accomplishments

Beatspoken logoBE

Founder

Beatspoken

Jan 2019 - Jun 2023 (4 years 5 months)

Beatspoken is a service that enables freelance musicians to create custom music for video creators and agencies. During the Covid pandemic I identified the market opportunity for such a product and decided to develop the service. My work included market research, UX design, and building the core product on Ruby on Rails, PostgreSQL, and Redis.

TradeStation logoTR

VP of Product Strategy and Innovation

TradeStation

Apr 2017 - Oct 2018 (1 year 6 months)

- Led delivery of a redesigned version of the TradeStation Desktop Platform.
- Designed and implemented a cloud-based analytics and research solution that leveraged AI/Machine Learning.
- Designed a stock market trade idea generation PaaS powered by AI/ML.
- Redesigned and modernized UX

We Are Rival logoWR
Current

Head of Product

We Are Rival

Apr 2023 - Present (2 years 2 months)

I am the Head of Product at Rival Curo, where we empower brands to drive challenger growth by leveraging market intelligence derived from search behavior analysis. We enable companies to understand and adapt to rapidly changing market dynamics and seize opportunities for growth within their category.

TradeStation logoTR

Senior Director, Product Strategy

TradeStation

Nov 2015 - Apr 2017 (1 year 5 months)

- Established product roadmaps and set milestones for a technology facelift for the desktop platform and a plan to develop a cloud-based model to enable seamless and consistent user experience across desktop, mobile, and web.
- Established the direction and provided requirements for Project Eva, a cloud-based algorithmic analysis and trading platform.

TradeStation logoTR

Director of Product Management

TradeStation

Apr 2009 - Nov 2015 (6 years 7 months)

- Drove App Store development and launch as the first multi-asset retail App Store for financial markets. Defined and designed App Store experience for customers and third-party developers.
- Created a SaaS offering for the App Store targeting brokerages in Japan, South Korea, and China.
- Built an ecosystem and community of third party developers that used TradeStation products to build apps

Education

Degrees, certifications, and relevant coursework

Frank hasn't added their education

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Frank Fernandez - Co-Founder - CoolAIid | Himalayas