Francisco Vial

At Rompecabeza, I lead 20+ quarterly 360° and digital campaigns, GTM plans, and regional initiatives across LATAM. I designed a management methodology that consistently surpasses 90% of KPIs and helped drive 26% annual agency growth in 2025.

I’ve turned creative operations into a profitable business unit with a 70% baseline margin, managed annual budgets above USD $200k, and improved pitch win rates from 5% to 20%. For brands including Santander, Abastible, Walmart Chile, and Mi Club Lider, I translate brand priorities into social-first narratives, retention strategies, and omnichannel experiences.

I bring together performance, culture, creative direction, analytics, and experimentation to create scalable marketing work that connects with audiences and delivers business results.