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Namrata User

@namratauser1

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Experienced content writer and catalog specialist focused on SEO-driven product content and catalog accuracy.

India

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What I'm looking for

I seek a role in a collaborative, growth-oriented e-commerce or content team where I can apply catalog management, SEO and content strategy to improve product discoverability and revenue.

I am an experienced content writer and catalog specialist with a proven record managing large-scale e-commerce catalogues and producing SEO-optimized long-form content and product descriptions. I prioritize accuracy, consistency, and compliance while coordinating with cross-functional teams to meet tight deadlines.

At Reliance Retail I handled end-to-end editorial workflows and catalog management — enriching SKU metadata, creating A+ content, publishing via Hybris Product Cockpit, and maintaining audit reports to improve discoverability and revenue. I also applied keyword research, backlinking strategies, and content audits to drive traffic and enhance product pages.

After a planned career break I completed certificates in MS Excel, Digital Marketing and AI tools, and now seek to rejoin the digital/content space where I can contribute my catalog management expertise, SEO skills and attention to detail to a growth-oriented team.

Experience

Work history, roles, and key accomplishments

Cataloguing Executive

Reliance Retail Ltd

Jul 2020 - May 2024 (3 years 10 months)

Managed end-to-end product catalog creation and enrichment for new product introductions, improving discoverability by optimizing SKU titles, meta data and A+ content; maintained weekly audit reports and published audited articles via Hybris Product Cockpit.

SEO Data Auditing Excel Image & Content Enrichment QA

Content Writer

Reliance Retail Ltd

Jun 2017 - Jul 2020 (3 years 1 month)

Produced and published SEO-optimized long-form content and buying guides, conducted keyword research and content audits, and collaborated cross-functionally to improve product page traffic and consistency.

SEO Keyword Research Content Strategy Writing Editing Content Auditing Google Trends Google Keyword Planner CMS

Copywriter

Procyon Exhibition & Events LLP

Nov 2016 - May 2017 (6 months)

Wrote proposals, EDMs, brochures, invitations and post-event press releases while coordinating creatives, digital promotions and vendor negotiations for event delivery.

Copywriting EDM Proposals

Freelance Content Writer

Apple Box Media Entertainment

Oct 2015 - Nov 2016 (1 year 1 month)

Curated website and marketing content for international clients and maritime institutes, and produced content for FMCG, lifestyle and hardware brands.

Content Writing Content Brand Writing Client Communication

Content Intern

Origami Creatives Concepts Pvt. Ltd

Oct 2015 - Nov 2015 (1 month)

Conducted backend research for campaigns and creatives for clients including real estate and hospitality brands to support content development and campaign strategy.

Research Creative Briefing Content Assistance