Open to opportunities

Rohini Ma

@rohim

Message

Customer-focused operations professional with catalogue and content expertise.

India

Message

What I'm looking for

I seek a collaborative operations or catalogue/content role in e-commerce or customer-facing teams where I can apply my CRM, catalogue, and content skills and grow professionally.

I am a motivated operations professional with extensive experience in customer service, catalogue management, and content operations across e-commerce and service platforms. I combine strong communication skills with empathy to resolve customer issues and maintain high-quality interactions.

I have built and maintained product catalogues, performed price benchmarking, managed inventory and slots, and ensured content quality using tools like CataloguePedia and Cloudberry. I have worked with CRM systems and followed company guidelines to ensure consistency and compliance.

I bring multilingual communication abilities, technical familiarity with CRM and e-commerce tools, and a collaborative approach to cross-functional work, aiming to contribute to a dynamic team while supporting organizational goals.

Experience

Work history, roles, and key accomplishments

Current

Senior Representative - Operations

Current

Concentrix Technologies Pvt Ltd

Jul 2025 - Present (5 months)

Handles inbound and outbound customer calls, resolving product and service issues with empathy and documenting interactions in CRM to improve customer experience and quality tracking.

Customer Support CRM (Salesforce)Technical Troubleshooting Quality Assurance Communication Compliance

Catalogue Executive

Wabi2b – Digimarket Operations Pvt Ltd

May 2022 - Dec 2022 (7 months)

Created and maintained product catalogues across categories, performed price benchmarking with suppliers, and validated onboarding documents to ensure catalogue quality and accurate supplier-zone mapping.

Benchmarking Quality Control Data Entry Inventory Coordination

Executive – Catalogue Specialist

Housejoy – Sarvalokha Services on Call Pvt Ltd

Jun 2020 - Dec 2020 (6 months)

Developed category and subscription packages, updated content and images to maintain quality, and managed slots and inventory to meet service demand and company requirements.

Inventory Management Scheduling

Content Associate

PAYTM E-Commerce Private Limited

Feb 2018 - May 2018 (3 months)

Created product catalogs using cataloguing tools and ensured content quality and layout to enhance customer appeal within the application.

Cataloguing Tools Product Listing Layout Attention To Detail

Content Executive

Little Internet Private Limited

Aug 2016 - Feb 2018 (1 year 6 months)

Planned and documented product specifications, collaborated with merchants and cross-functional teams to implement changes, and proposed strategic content ideas to drive B2C engagement and retention.