MBMousumi Basu
@mousumibasu
Analytical merchandiser driving catalog accuracy, product visibility, and sales through data-driven strategies.
IndiaWhat I'm looking for
I am an analytical, detail-oriented merchandiser with six years of experience in catalog management, product optimization, and inventory control across e-commerce and D2C platforms. I use data-driven insights and tools like Power BI, Helium 10, and Magento to improve product visibility and conversions.
I have managed catalogs of 800+ active SKUs, built configurable product listings, executed retention marketing with MoEngage, and launched custom landing pages and A+ content to boost average order value and customer engagement. I collaborate closely with marketing, supply chain, and technology teams to align merchandising strategy and promotions.
I hold certifications in Data Analysis (Microsoft/LinkedIn) and Google Analytics, and I seek roles where I can apply my catalog, inventory, and content expertise to drive growth and operational excellence.
Experience
Work history, roles, and key accomplishments
Catalog Specialist
ITC Limited
Apr 2024 - Present (1 year 6 months)
Manage catalog for 800+ SKUs across multiple cities, optimizing product data, configurable variants, and inventory to reduce OOS; executed retention campaigns via MoEngage and maintained Fabelle D2C content to improve conversions.
Associate
BigBasket
Aug 2022 - Apr 2024 (1 year 8 months)
Launched 10+ custom landing pages and managed paid/non-paid banners, driving a 15% increase in AOV during promotions; updated A+ product content and coordinated cross-functional campaign execution.
Catalog Executive
Pete Organics Pvt. Ltd
Oct 2021 - Aug 2022 (10 months)
Deployed and audited product listings, created variation listings, and performed keyword research with Helium 10 to optimize discoverability and ensure listing accuracy.
Catalog Associate
Netscribes India Pvt. Ltd
Oct 2019 - Aug 2021 (1 year 10 months)
Managed catalog listings and classification across multiple categories, researched product information from online sources, and streamlined upload processes to improve catalog speed and accuracy.
Education
Degrees, certifications, and relevant coursework
Women's Polytechnic Kolkata
Diploma, Diploma (unspecified field)
Grade: 78.7%
Completed a 3-year diploma program with a 78.7% final grade.
Rupnayanpur ITI
Higher Secondary Certificate, Higher Secondary
Grade: 67.5%
Completed Higher Secondary certification with a 67.5% final grade.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
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