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Mousumi BasuMB
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Mousumi Basu

@mousumibasu

Analytical merchandiser driving catalog accuracy, product visibility, and sales through data-driven strategies.

India
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What I'm looking for

I seek a mid-level e-commerce/catalog role where I can apply data-driven merchandising, improve catalog accuracy, and drive conversions while collaborating cross-functionally.

I am an analytical, detail-oriented merchandiser with six years of experience in catalog management, product optimization, and inventory control across e-commerce and D2C platforms. I use data-driven insights and tools like Power BI, Helium 10, and Magento to improve product visibility and conversions.

I have managed catalogs of 800+ active SKUs, built configurable product listings, executed retention marketing with MoEngage, and launched custom landing pages and A+ content to boost average order value and customer engagement. I collaborate closely with marketing, supply chain, and technology teams to align merchandising strategy and promotions.

I hold certifications in Data Analysis (Microsoft/LinkedIn) and Google Analytics, and I seek roles where I can apply my catalog, inventory, and content expertise to drive growth and operational excellence.

Experience

Work history, roles, and key accomplishments

IL
Current

Catalog Specialist

ITC Limited

Apr 2024 - Present (1 year 6 months)

Manage catalog for 800+ SKUs across multiple cities, optimizing product data, configurable variants, and inventory to reduce OOS; executed retention campaigns via MoEngage and maintained Fabelle D2C content to improve conversions.

Education

Degrees, certifications, and relevant coursework

WK

Women's Polytechnic Kolkata

Diploma, Diploma (unspecified field)

Grade: 78.7%

Completed a 3-year diploma program with a 78.7% final grade.

RI

Rupnayanpur ITI

Higher Secondary Certificate, Higher Secondary

Grade: 67.5%

Completed Higher Secondary certification with a 67.5% final grade.

Tech stack

Software and tools used professionally

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Mousumi Basu - Catalog Specialist - ITC Limited | Himalayas