Francesco Picin

I'm a marketer who builds brands from the consumer up. I'm drawn to the psychology of how people decide what to trust and buy, and I turn that into positioning, content and launches that hold up against the data. I graduated in International Business from HZ University of Applied Sciences in the Netherlands in June 2026, and I work remotely from Italy (CET).

What I've done:

• Brand and go-to-market: at Hudson Dynamics, a Dutch start-up, I wrote the go-to-market plan for a Nordic B2B launch. It covered brand positioning, messaging for six customer segments, a ten-week content calendar and a budgeted launch plan. The CEO rated five of the six deliverables "Exceptional".

• SEO and content: at Golden Moments, a UK experience-gifting company active in 11 markets, I ran SEO for the Italian site with Google Search Console and Ahrefs, wrote the SEO process the team adopted, and wrote and published 100+ listings for the Italian market. I was promoted to lead seven interns across Italy and Spain.

• E-commerce and Amazon: I co-founded F&F Essentials and took our first product, Pack & Fly, from concept to launch on Amazon US. I handled the positioning, packaging, listing copy, keyword research in Helium 10, and an Amazon Ads structure that moved from automatic discovery to manual keyword targeting.

How I work: evidence first, then the brief. I co-authored a peer-reviewed paper on how bias shapes consumer reviews (ICQEM 2026). I use AI tools every day for research and writing, check every claim against its source, and built my own AI system with Claude Code to run my workflows.

Languages: Italian (native), English (C1) and Spanish (C1). I've lived and worked in the Netherlands, Spain and Japan, so I'm used to adapting a message for different markets, especially Italian and Spanish ones.

What I'm looking for: a remote marketing role in brand, product marketing, content and SEO, or e-commerce, with a team that reviews my work and a product people actually buy. Full-time or part-time, available immediately.