Francesca User

Conducts territorial analysis and competitive benchmarking, develops tourism products, coordinates stakeholders and suppliers, and supports destination marketing strategy.

Managed executive travel planning for domestic and international trips, corporate travel logistics including flights, rail, accommodation, and transport, and handled travel expense reporting and administrative oversight.

Managed OTA and direct bookings across Airbnb, Agoda, and Booking, provided remote guest support and experience management, coordinated with on-site operations, and monitored reviews to optimize guest journeys.

Designed leisure, educational, and pilgrimage tours across Europe and Morocco, sourced suppliers and negotiated rates for hotels, transport, and attractions, developed e-commerce content and landing page strategies, and supported influencer partnerships and digital campaigns.

Designed cultural programs and travel experiences for international students and expat communities, managed event logistics across Spain, Portugal, and Morocco, negotiated with local suppliers, and supervised interns.

PG Master in Destination Management & Experiential Tourism from 24ore Business School, completed in 2025.

Master’s Degree in Communication & Media Studies from the University of Turin, completed in 2023.

Exchange Program in Journalism & Communication at Complutense University of Madrid, completed in 2021.

Erasmus exchange program in Languages, Culture & Communication at Universidad Autonoma de Madrid, completed in 2019.