Folasade Ogunfowora

Analyzed sales and marketing data, identified low-performing channels, and reallocated resources to increase ROI and lead generation. Revamped strategies to optimize business operations, resulting in a reduction in overhead costs and an increase in HQ productivity.

Conducted comprehensive analysis of quarterly sales data and marketing KPIs, pinpointed inefficiencies, and proposed targeted strategies to improve conversion rates and reduce cost per acquisition.

Oversaw comprehensive vendor and 3PL relationships, including inventory sourcing, credit negotiations, and performance follow-ups. Achieved a reduction in sourcing costs and improved vendor performance.

Launched and managed day-to-day operations for the new Metropolitan location. Led client outreach program to increase conversion and sales.

Increased annual sales by implementing new client outreach initiative and created in-house promotional materials to elevate exposure on social media.

Supervised four multi-million dollar departments and consistently exceeded annual department sales and margin goals.