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Roshan UserRU
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Roshan User

@roshanuser4

Meta Ads Specialist generating qualified B2B leads through performance-optimized campaigns.

India
Message

What I'm looking for

I’m looking for full-time remote opportunities with international teams, focused on performance marketing and B2B lead generation. I want to own Meta lead-gen campaigns end-to-end and drive lower CPL through testing and optimization.

I’m a results-driven Meta Ads Specialist with hands-on B2B lead generation experience across Meta platforms. I’ve generated 1,200+ qualified leads at an average CPL of ₹15–₹40 for 6+ industrial and manufacturing clients.

I manage end-to-end lead-gen campaigns including Lead Generation Forms, Click-to-WhatsApp, and Call Ads. With a strong analytical approach, I focus on audience targeting, A/B testing, and continuous performance optimization to improve results.

In my current role as a Meta Ads Executive, I’ve managed ₹30K+ cumulative ad spend across multiple B2B and industrial client accounts. I run dealer and distributor acquisition campaigns across multiple states and oversee the full lifecycle—setup, creative direction, optimization, and reporting.

I’m comfortable managing 6+ client accounts simultaneously with independent performance tracking per account in a remote-capable environment. I’m seeking full-time remote opportunities with international teams where performance marketing and B2B growth are core priorities.

Experience

Work history, roles, and key accomplishments

KL
Current

Meta Ads Executive

Keyword India Pvt. Ltd.

Dec 2025 - Present (6 months)

Managed ₹30K+ cumulative Meta ad spend across multiple B2B and industrial client accounts, generating 1,200+ qualified leads at an average CPL of ₹15–₹40. Handled full-funnel campaign setup and optimization (Lead Gen Forms, Click-to-WhatsApp, and Call Ads) while tracking performance across 6+ clients simultaneously.

Education

Degrees, certifications, and relevant coursework

Ramanujan College, University of Delhi logoRD

Ramanujan College, University of Delhi

Bachelor of Arts (Honours), Hindi

2021 - 2024

Completed a B.A. (Hons.) in Hindi at Ramanujan College, Delhi University from 2021 to 2024.

SK

School of Excellence, Khichripur

12th Grade (Higher Secondary), Humanities

Grade: 83%

Completed 12th (Humanities) at School of Excellence, Khichripur in 2020.

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