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Fiona Leahy

@fionaleahy

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Customer-obsessed marketing and PR professional driving brand growth in fashion and travel.

United States

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What I'm looking for

I seek roles where I can lead growth-driven marketing and CX initiatives, work cross-functionally, scale programs, and deliver measurable ROI in consumer brands.

I am a marketing and public relations professional with deep experience in the fashion and travel industries, focused on driving brand growth and creating memorable customer experiences.

At Old Sod Travel Collection I manage the marketing calendar, CRM and database segmentation, coordinate external freelancers and agencies, and launched programs that grew email subscribers 14% in three months and increased referral-driven sales by 40%.

Previously at Buck Mason I ran field marketing, community events, influencer programs of 100+ creators, affiliate onboarding, and monitored UGC and analytics to optimize performance across campaigns and retail activations.

My background includes customer experience leadership, process improvements that reduced wait times 80% and fraud 90%+, ecommerce and payments knowledge, and wholesale/merchandising experience—skills I bring to roles that value measurable growth and operational excellence.

Experience

Work history, roles, and key accomplishments

Current

Marketing Executive

Current

Old Sod Travel Collection

Jan 2024 - Present (2 years 2 months)

Managed the marketing calendar, CRM and promotions, growing email subscribers 14% in three months and launching a referral sales program that increased referral-driven sales by 40%. Contributed to a company consolidation project that strengthened SEO and increased site traffic.

Email Marketing CRM Segmentation Referral Programs SEO Campaign Management Analytics

Marketing Manager

Buck Mason

Sep 2021 - Jul 2023 (1 year 10 months)

Led marketing operations including field marketing, PR and an influencer program of 100+ creators to drive brand awareness and customer acquisition across retail and e-commerce channels.

Shopify Asana Trello Influencer Marketing Field Marketing Affiliate Management

Customer Experience Supervisor

Anonymous Employer

May 2020 - Sep 2021 (1 year 4 months)

Managed a team of three handling 700+ inbound inquiries/week, reduced wait times by 80% via automation and trainings, implemented CSAT surveys (team rating 4.7) and cut fraudulent cases by 90%+.

Customer Support CSAT Process Automation Fraud Prevention Afterpay Stripe Reporting Team Management

Customer Experience Associate

Anonymous Employer

Aug 2019 - May 2020 (9 months)

Provided frontline customer support via phone, chat, email and social media, drove sales through solution-oriented service and collaborated cross-functionally to implement business improvements.

Customer Service Multichannel Support Sales Support Cross Functional Communication Social Media Support

Client Services Coordinator

Monique Lhuillier

Feb 2017 - May 2018 (1 year 3 months)

Coordinated client services and e-commerce fulfillment, implemented inventory management processes and tracked made-to-order products to ensure on-time delivery.

Client Services Inventory Management

Merchandiser / Wholesale Manager

Burning Torch

Feb 2015 - Feb 2017 (2 years)

Managed 50+ wholesale accounts across North America, served as primary contact for wholesale and e-commerce orders, and oversaw inventory for the flagship store to meet seasonal deadlines.

Wholesale Merchandising Inventory Management Account Management order fulfillment Production Coordination

Education

Degrees, certifications, and relevant coursework

Orange Coast College

Certificate of Specialization, Apparel Industry Sustainability

Completed a Certificate of Specialization in Apparel Industry Sustainability, focusing on sustainable practices within fashion production and supply chains.