Open to opportunities

Finn Offerman

@finnofferman

Message

Strategic brand communicator specializing in social strategy and luxury real estate marketing.

South Africa

Message

What I'm looking for

I seek a collaborative role in brand or social strategy where I can lead content-driven campaigns, apply data-led insights, and grow within a creative, impact-focused team.

I am a strategic brand communicator with hands-on experience in social strategy, content creation, and luxury real estate marketing. I graduated with distinction in Strategic Brand Communication from VEGA College Cape Town and have applied my skills across agency and client-side roles.

At Rogerwilco Digital Marketing Agency I developed and executed social media strategies, content calendars, competitor analyses, and engagement campaigns for B2B and B2C clients, including major South African brands. I collaborate closely with creative teams to align messaging and monitor campaign performance to provide actionable insights that boosted engagement.

In luxury real estate I secured multiple long- and medium-term leases in Cape Town, developed creative photo and video marketing campaigns, and managed client communications and negotiations to deliver personalised service. I also gained practical agency experience via the Vega Brand Challenge, leading research, concept development, and professional pitch delivery.

Beyond marketing and real estate, I model for high-profile brands, have hospitality and broadcast workshadow experience, and hold certifications in AI in Marketing and digital skills. I bring adaptability, creative problem-solving, and strong communication to every team I join.

Experience

Work history, roles, and key accomplishments

Current

Sales & Rental Agent

Current

Veliciae Luxury Real Estate

Jan 2025 - Present (9 months)

Secured multiple long- and medium-term luxury property leases in Cape Town through targeted marketing, professional photo/video campaigns, and personalised client negotiation and follow-up.

Real Estate Marketing Negotiation Client Relationship Management Property24 Airbnb CRM

Current

Model

Current

Boss Models South Africa

Jan 2022 - Present (3 years 9 months)

Modeled for high-profile campaigns and photoshoots for brands like Adidas and Pick n Pay, representing brand identities professionally and adapting to diverse creative direction.

Brand Representation Time Management

Brand Strategist Apprentice

Vega Brand Challenge

Jan 2024 - Dec 2024 (11 months)

Led a mini-agency team for BlackBrick Apartments/Hotels, performing competitor benchmarking, target market analysis, concept development, and creating professional pitch decks for client delivery.

Brand Strategy Market Research Competitive Benchmarking Presentation Team Collaboration

Strategy Intern - Social

Rogerwilco

Jan 2023 - Aug 2024 (1 year 7 months)

Developed and executed social media strategies, content calendars, competitor analyses, and engagement campaigns for B2B and B2C clients, boosting social engagement for major South African brands.

Social Media Strategy Competitor Analysis Community Engagement Canva Adobe Photoshop Google Analytics

Waiter

Gabriella's Authentic Italian Restaurant

Jan 2021 - Sep 2021 (8 months)

Provided high-quality customer service from opening day, adapting quickly to a fast-paced environment and developing resilience, communication, and multitasking skills.

Customer Service Communication Multitasking Time Management Teamwork Point of Sale

Media Marketing Workshadow

Algoa FM

Jan 2019 - Mar 2019 (2 months)

Shadowed media marketing departments to learn audience engagement, content strategy, and campaign planning in a professional radio station environment.

Media Marketing Content Strategy Campaign Planning Observational Learning

Education

Degrees, certifications, and relevant coursework

Grey High School

Grade 12 (Matric), Matriculation

Activities and societies: 2nd Team Water Polo (Captain); 2nd Team Hockey; represented Eastern Province in Bodyboarding (2019); St Georges Football Club member (2019).

Completed Grade 12 (Matric) in 2020 with academic colours and participation in multiple sports teams.

International Surfing Association (ISA)

Certification, Surf Instruction

Achieved certification as a Surf Instructor with the ISA.

Google

Certificate, Digital Marketing

Completed the 'Fundamentals of Digital Marketing' Google certification.

Vega College Cape Town

Bachelor's Degree, Strategic Brand Communication

2022 - 2024

Grade: Distinction

Activities and societies: Led team projects; participated in Vega Brand Challenge as Brand Strategist (client: BlackBrick Apartments/Hotels) in 2024.

Completed a three-year Bachelor's degree in Strategic Brand Communication with distinction, leading team projects on brand positioning and marketing strategies.