Open to opportunities

Filmon Abedella

@filmonabedella

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Strategic programmatic media professional with 5+ years of experience.

United States

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What I'm looking for

I am looking for a role that offers growth opportunities and a collaborative environment where I can leverage my programmatic expertise to drive impactful media strategies.

I am a strategic and results-driven programmatic media professional with over 5 years of experience managing multimillion-dollar campaigns across healthcare, pharma, and consumer verticals. My expertise lies in leading cross-functional teams and optimizing media performance, ensuring that complex data is translated into actionable insights. I have a proven track record of exceeding performance benchmarks by leveraging major Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, and PulsePoint.

In my current role as a Programmatic Specialist at Butler/Till, I lead the programmatic strategy and execution for pharmaceutical campaigns with budgets ranging from $300K to over $5M. My responsibilities include developing comprehensive reports in Excel, driving campaign performance through A/B testing, and presenting strategic recommendations to stakeholders. Previously, as a Senior Programmatic Analyst at Spark Foundry, I managed campaigns with budgets exceeding $10M and oversaw a team of specialists, ensuring timely delivery and adherence to strategy.

Experience

Work history, roles, and key accomplishments

Current

Programmatic Specialist

Current

Butler/Till

Nov 2024 - Present (6 months)

Led programmatic strategy and execution for pharmaceutical campaigns with budgets ranging from $300K to $5M+. Leveraged DSPs (PulsePoint, The Trade Desk) to build, manage, and optimize campaigns. Developed and presented comprehensive reports in Excel, including pivot tables and strategic recommendations.

The Trade Desk Microsoft Excel Campaign Optimization Data Analysis

Senior Programmatic Analyst, Precision

Spark Foundry

Dec 2022 - Present (2 years 5 months)

Managed programmatic campaigns with $500K - 10M+ budgets across multiple industries. Oversaw a team of 5-10 specialists and traffickers, ensuring timely delivery and adherence to strategy. Utilized DV360, Yahoo DSP, and The Trade Desk to execute and monitor media buys.

DV360)Yahoo DSP The Trade Desk Campaign Optimization Cross Functional Collaboration Data Analysis

Programmatic Media Buyer

Wavemaker

Feb 2022 - Present (3 years 3 months)

Executed campaigns across DV360 and The Trade Desk to meet client objectives. Produced bi-weekly performance reports with actionable insights. Collaborated with data providers to inform media strategy and beat performance benchmarks.

DV360)The Trade Desk Media Buying Campaign Optimization Data Analysis

Trader

Ab Trading

Sep 2019 - Present (5 years 8 months)

Developed and implemented trading strategies, managing daily operations and risk. Maintained accurate and detailed records of all trades. Monitored market trends to inform buying and selling decisions.

Trading strategies Risk Management Market Analysis