Aliyan Raja
@aliyanraja
Digital marketer specializing in SEA with proven ROI success.
What I'm looking for
I am a dedicated digital marketer with a strong focus on Search Engine Advertising (SEA) and a proven track record of managing substantial PPC budgets. Currently pursuing a Master’s in Sustainability and Management, I leverage data-driven decision-making to develop actionable strategies that enhance brand visibility and drive customer acquisition.
In my recent role as Head of Marketing at INFITACH, I successfully managed a $30K monthly PPC budget, generating 300 leads per month and achieving a remarkable 350% ROI. My experience spans various roles, including managing marketing budgets at LEGENDESK and executing high-impact campaigns at SALSOFT TECHNOLOGIES. I have a passion for optimizing digital strategies and mentoring aspiring marketers.
With certifications in Google Search Ads and a strong foundation in marketing principles from my BBA, I am committed to continuous learning and applying innovative solutions to meet business objectives. I thrive in dynamic environments and am eager to contribute my expertise to a forward-thinking organization.
Experience
Work history, roles, and key accomplishments
Head of Marketing
INFITACH (PVT) LTD.
Apr 2024 - Oct 2024 (6 months)
Managed a $30K monthly PPC budget for Google and Microsoft Ads search campaigns, generating 300 leads/ month, acquiring 90 customers at a $333 CPA, and achieving a 350% ROI. Overlooked social media and email newsletters.
Manager - Marketing
LEGENDESK (PVT) LTD.
Jul 2022 - Mar 2024 (1 year 8 months)
Managed a $75K monthly budget across 4 Google Ads accounts, optimizing PPC and SEA campaigns to drive 500+ leads and maintain a 250-300% ROI. Crafted email marketing campaigns and text/visual content for social media.
PPC Executive
SALSOFT TECHNOLOGIES (PVT) LTD.
Feb 2022 - Jun 2022 (4 months)
Supported SEA campaigns on Google Ads by conducting keyword research, optimizing ad copy and landing pages. Provided performance reports to the VP of Marketing.
Media Buyer
Madsgency
Aug 2021 - Aug 2021 (0 months)
Led $200K/month YouTube PPC campaigns for info products, overseeing ad script briefs, A/B testing, retargeting, and ClickFunnels sales/call funnels. Achieved $150-$200 cost per call and $700-$800 cost per sale.
Education
Degrees, certifications, and relevant coursework
Aliyan hasn't added their education
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