Fernanda Friedrich

-Conducted research interviews, surveys, and stakeholder consultations to uncover patterns and actionable insights for internal strategies.
-Leveraged AI-assisted tools and dashboards to analyze data and deliver reports that informed organizational policy and brand campaigns.
-Produced high-impact narratives, visual reports, and recommendations that guided client and internal decision-making.
-Sta

-Led 150+ integrated digital initiatives on MG Live, impacting 1M+ active users and generating up to USD 320k in daily revenue, aligning program launches with user behaviour insights, internal performance data, and stakeholder feedback.

-Conducted 300+ structured interviews, surveys, and feedback sessions with users, internal teams, and stakeholders to assess program effectiveness and produce act

Worked as Community Manager at Match Group.

Conceived and implemented communication concepts, stakeholders relationship guidelines and engagement strategies in creative projects assisting internal teams, partners, and clients in brainstorming meetings and creative sessions.

Collaborated with the brand team to produce new ideas for company branding, promotional campaigns, and marketing communications developing exceptional and well-crafted

-Wrote reports, and leaded case-study planning with participants including data collection, analysis, and reporting.
- Hosted ongoing developmental evaluation meetings, focus groups, one-on-one interviews, L&D sessions to reflect, learn, and adapt to participant feedback and community needs.
- Reviewed material and data including program goals and objectives, past participant data, alumni feedbac

- Influences content strategies to align with corporate DEI commitments, and develops data analyses to recommend strategies for effective communication.

• + 1 billion views on YouTube.
• Available on Amazon Prime (Latam)
• Aired on SBT (2nd most-watched television network in Brazil)
• Average of 300k viewers per episode.
• Available on ZooMoo Kids (UK)

Lead writer of all 52 episodes of the series

- Responsible for developing the series concept based on revamping an IP.
- Developed characters and world-building.
- Wrote the lyrics and composed

- Hired to develop a film about the economic empowerment of women.
- Sucessfully granted funding by Women Investing in Women Digital (NPO/USA) with the support of UN Women and NAMA Women (NPO/UEA).
-Led project development, including theme, structure, storyboard, and design, while directing camera operations and overseeing all technical aspects.
Conducted 150+ global interviews with entrepreneurs

- "Faces of the Future" aired on The History Channel, SBT, and Canal Futura (Season 1 [2016] - Season 2 [2018])
- Over 30 million viewers.

- Successfully engaged audiences as the writer of a television series about tech and innovations, enabling the show to be syndicated and renewed.
- Contributed to team-building efforts including training crews, assisting in casting, community outrea

Visiting Researcher at the Social Justice department.

Research Keywords: Representation; Women; Latinx; Pop Culture; Television; Film; Gender; Feminism; Race; Stereotypes; Character; Comedy; Sitcom; Decolonial.

-Managed data collected during research, organized and wrote reports about findings.
-Presented research results throughout conferences in North America and Latin America, delivering pres

Courses taught at the Arts and Communications Department.

-Social Documentary
A practical course for students to develop a film based on social issues surrounding their own communities. The first weeks are dedicated to analyzing ground-breaking films, relating them to history and social issues. After that initial approach, I would guide students into developing and filming their own passion proje

- Directed branded content and episodes for TV shows.
- Oversaw all levels of production, developing and customizing narratives.
- Successfully created branded content for clients overseeing the achievement of larger organizational goals, conceptualizing, articulating funding, managing production, overseeing post-production,
- Coordinated the hiring of internal crew and contractors in cross-functi

Courses taught at the Communications Department.

-Screenplay & Storyboard for Videogames
A practical course for students to develop and pitch ideas for 6 different game formats.

-Storytelling for Commercial Films
A critical course that analyses commercial films and encourages students to develop more inclusive, diverse, and creative counterparts.

Courses taught:

- Foundations of Communication Studies (Theory of Communication)
A course about the theory of communications, its schools of thoughts and its reflection on media.

INTO THE DUNES (VIDA NA AREIA) 2013 Brazil - Short Documentary Film
Director | Producer | Writer | Editor

A film about the invisibility of the people who established a favela on the dunes of a beach in southern Brazil.

- "Best Film" Award at CineFest Votorantim 2014.

- Managed production from development to distribution.
- Drove the creation, execution, and iteration of the overall strategy an

MY KIND OF FAMILY (FAMÍLIA NO PAPEL) Brazil 2012 - Feature Documentary Film
Co-Director | Producer | Writer |

An award-winning film about the struggles gay couples goes through to grow their families and be legally recognized as such

• "Best Film" Award at Rio International Gay Film Festival 2012. 
• Mentioned at the Magay Awards at Guadalajara International Film Festival 2013. 
• "Honorary Citi

Directed the production of branded content for a variety of clients.

Created and conceptualized content across different mediums for clients. Collaborated with brands, negotiating and mediating the needs of the companies and the quality of the branded product, adapting clients demands, supporting product launches reaching all established publishing goals.

Coordinated a group of +30 content pro

Writing and producing marketing content for television ads.

Writing and producing content for Social Media.

Responded to the Director of Content of TV UFSC. Reviewed, selected, and produced content for the TV Channel and helped leading the production team.

Assisted in programming and acquisition for the grid. Produced a weekly variety television show that aired on TV Cultura from 2006 to 2008. Wrote scripts, articulated interviews, edited stories, worked on the storyboards, pre-production, filming and post-production to achieve two-season renewal.

Reporter at the most popular news outlet in Universidade Federal de Santa Catarina. After 4 months I was promoted and became a jr. editor.

Ph.D in Applied Literature (Media Studies). Field: Gender and Women's Studies


Research: Sitcom Women: A study about the portrayal of female protagonists on screen


Abstract: The dissertation highlights how representation in media is attached to
social debates. Using Gender Theory and Cultural Studies as a basis,
this investigation assesses the way women are portrayed in sitcoms.
Focusing on tw

From Dead Until Dark to True Blood: A Comparative Analysis of the Narrative in the Novel and the Television Series

MA in Applied English Literature - Cinema and Television. Field: Gender and Women's Studies

Abstract: What happens when a certain story from one domain is adapted to a different media? Are all choices based on adapting a story from one domain to another or there is more in the adapt