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Felipe Weffort

@felipeweffort

I'm a technical BDM and GTM Architect who makes companies scale by designing AI revenue engines, agentic workflow systems, and process orchestration.

Brazil

Message

My career has been a journey of building, scaling, and optimizing.

As a founder (Palmeriano Brasil), I learned what it takes to architect a brand from concept to Product-Market Fit, scaling distribution to 150+ cities and maintaining healthy margins. That experience instilled a deep sense of ownership and a knack for strategic problem-solving.

My time as an AI consultant for Enterprises, having developed projects for AI literacy and enablement for companies all over the world, experiencing different scenarios, made me a very versatile professional.

I'm passionate about roles that demand a blend of strategic thinking, operational rigor, and a hands-on approach to problem-solving.

I'm eager to connect with companies that value a systems-thinking approach and are looking for someone to define the next version of their operations.

Experience

Work history, roles, and key accomplishments

Current

Product Manager & GTM

Current

FreeFaro

Jan 2025 - Present (1 year 7 months)

End-to-end product development (Warner Bros, DC Comics, Sanrio).
Execution plan, ensuring alignment with brand integrity and strict licensing requirements for 50+ SKU launches annually.
Market validation and GTM strategy for B2B/B2C channels across Latam (Brazil, Uruguay, Argentina), achieving a 40% increase in regional sales within the first year of product rollout.

Project Management

Product Manager & GTM Strategy

Basden Group

Jan 2022 - Feb 2026 (4 years 1 month)

Architected Go-to-Market (GTM) frameworks for international firms, leading the PMF discovery and validation for Brazilian products.
Strategic hub for stakeholder ecosystems, coordinating projects for international clients and local manufacturers to ensure product integration and operational compliance.

Salesforce

Product Lead & Founder

Palmeriano Brasil

Jan 2017 - Apr 2022 (5 years 3 months)

Architected brand positioning and product strategy from concept to PMF, scaling the business to a nationwide presence with consistent annual growth.
Scaled product distribution to 150+ cities, managing the entire product lifecycle and pricing strategy to maintain a healthy 37%+ gross margin.

Salesforce