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Felipe WeffortFW
Looking for a job

Felipe Weffort

@felipeweffort

5+ years building and scaling operations for global brands and startups. Interest in roles for Project Management, Product Management, or PO.

Brazil
Message

My career has been a journey of building, scaling, and optimizing.

As a founder (Palmeriano Brasil), I learned what it takes to architect a brand from concept to Product-Market Fit, scaling distribution to 150+ cities and maintaining healthy margins. That experience instilled a deep sense of ownership and a knack for strategic problem-solving.

My time at FreeFaro, managing product development for global licensors like Warner Bros and DC Comics, further honed my ability to orchestrate complex workflows, reduce time-to-market by 50%, and uphold stringent brand consistency standards at scale. It taught me how to translate strategic product visions into actionable operational plans.

I'm passionate about roles that demand a blend of strategic thinking, operational rigor, and a hands-on approach to problem-solving.

I'm eager to connect with companies that value a systems-thinking approach and are looking for someone to define the next version of their operations.

Experience

Work history, roles, and key accomplishments

FreeFaro logoFR
Current

Product Manager & GTM

FreeFaro

Jan 2025 - Present (1 year 2 months)

End-to-end product development (Warner Bros, DC Comics, Sanrio).
Execution plan, ensuring alignment with brand integrity and strict licensing requirements for 50+ SKU launches annually.
Market validation and GTM strategy for B2B/B2C channels across Latam (Brazil, Uruguay, Argentina), achieving a 40% increase in regional sales within the first year of product rollout.

Basden Group logoBG

Product Manager & GTM Strategy

Basden Group

Jan 2022 - Feb 2026 (4 years 1 month)

Architected Go-to-Market (GTM) frameworks for international firms, leading the PMF discovery and validation for Brazilian products.
Strategic hub for stakeholder ecosystems, coordinating projects for international clients and local manufacturers to ensure product integration and operational compliance.

Palmeriano Brasil logoPB

Product Lead & Founder

Palmeriano Brasil

Jan 2017 - Apr 2022 (5 years 3 months)

Architected brand positioning and product strategy from concept to PMF, scaling the business to a nationwide presence with consistent annual growth.
Scaled product distribution to 150+ cities, managing the entire product lifecycle and pricing strategy to maintain a healthy 37%+ gross margin.

Education

Degrees, certifications, and relevant coursework

UNICESUMAR logoUN

UNICESUMAR

Marketin, Marketing

Tech stack

Software and tools used professionally

Availability

Looking for a job

Location

Brazil

Authorized to work in

Job categories

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