At Hy Cite Enterprises, I directed digital media strategy across Argentina, Colombia, Ecuador, and Peru, managing more than $1M in annual Google and Meta investment while leading a team of four and an external media agency. I turn campaign performance and market insights into actionable recommendations for senior stakeholders.
I've led regional lead-generation, influencer, and integrated brand initiatives, including a seven-country distributor acquisition project that increased new entrepreneurs joining the brand by 50%. My work generated 80,000+ annual leads through Google and Meta while strengthening brand consistency through local social media and creator partnerships.
