Felipe Alvares

First PM of the Solfácil solar equipment marketplace product, building from scratch what is now the company's main product, which helped the company obtain new sources of revenue, generated hundreds of millions of reais in GMV in its first year of operation, had an average month-over-month growth rate of 40% in 2022 and doubled the volume traded between Q3 and Q4 of 2022.

- Responsible for the mobile app engagement and retention squad, which has as main project the evolution of the “Emotional Diary” feature, which had a 2.4x growth in the number of users of the feature and a 15x growth in the number of weekly recurring users

- Participated on the signup restructuring, taking over the squad in the delivery and testing stage, with an increase in conversion from 26% to over 50% at the end of the A / B test between the two versions of the sign-up
- Responsible for implementing changes to one of the search filters on the Revelo platform, resulting in an increase of more than 200% in one of the main metrics

- Support development and launch of global PayPal's products
- Conduct researches with consumers and merchants
- Competition analysis and benchmarks
- Bring insights from the payments and financial services market around the world
- Help define goals, strategies and value proposition building
- Track products' development, go-to-market, performance and results.

- Brand awareness team of one of the largest brazilian home appliances company
- Relationship with ad agency for briefings and social media campaigns' approval
- Analysis of digital and social media performance and reporting for managers