Fatima Alfonso

I managed always-on social media campaigns for Safeguard Philippines and coordinated regional Oral-B work across Malaysia, Singapore, the Philippines, and Thailand at Publicis Groupe.

Over more than a decade with Publicis Groupe, I supported launches including Vicks BabyRub Philippines and the Vicks Touch of Care Campaign. I handled content planning, community management, reporting, campaign execution, client servicing, competitor research, and influencer monitoring.

I coordinate designers, developers, translators, account teams, and clients to keep campaigns moving smoothly. My work has supported brands including Vicks, Safeguard, Oral-B, Trend Micro, Virgin Active, Simmons, and Atlas Sound & Vision.

Today, I also oversee payroll, bookkeeping, budgeting, financial reporting, and corporate compliance at MB Construction Corporation while running my own e-commerce and personal shopping business. I enjoy research, problem-solving, and building organized operations that create a seamless customer experience.