Open to opportunities

Farwa Batool

@farwabatool2

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Account manager and data-driven marketing professional specializing in analytics and performance optimization.

Pakistan

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What I'm looking for

I seek a data-driven marketing or account management role where I can apply analytics, dashboarding, and commercial strategy to grow revenue and optimize processes.

I am an account manager and marketing professional blending data analysis with commercial strategy to drive measurable growth. I hold a BBA with majors in Marketing and Business Analytics from the Institute of Business Administration.

At Emirates Airline I manage 50+ leisure and corporate accounts, built automated Excel and MicroStrategy reports, and designed Power BI dashboards to track team KPIs and improve target achievement.

Previously I increased affiliate sales by 20% at Gaditek (PureVPN) by recruiting affiliates, optimizing promotional assets, and running campaigns across major affiliate networks. I have experience in market research and client services through work at Markematics.

I deliver actionable insights to stakeholders, optimize operational workflows, and mentor others; I seek roles where I can combine analytics, account management, and revenue-focused marketing to drive impact.

Experience

Work history, roles, and key accomplishments

Current

Account Manager

Current

Emirates Airline

Aug 2024 - Present (1 year 5 months)

Managed 50+ leisure and corporate accounts, increasing performance by 5.6% year-over-year and reducing contract turnaround time by 85% (7→1 day). Built automated reports and Power BI dashboards that cut manual reporting time by two-thirds and enabled KPI-driven commercial decisions.

Account Management Power BI Excel Microstrategy CRM Data Analysis Commercial Strategy Reporting

Affiliate Account Executive

Gaditek

Jun 2023 - May 2024 (11 months)

Developed and executed affiliate marketing strategies that increased sales revenue by 20% and grew affiliate base by 30%; ran cashback and coupon campaigns across Rakuten, Impact Radius, Awin, and CJ in five regions.

Affiliate Marketing Campaign Management Rakuten Impact Radius Awin Commission Junction Landing Page Optimization

Research Executive

Markematics

Sep 2022 - Jan 2023 (4 months)

Conducted research on Karachi's eCommerce landscape via interviews and surveys to produce a conceptual framework and recommendations that targeted a 15% improvement in identified service gaps.

Market Research Survey Design Data Analysis Reporting Presentation

Education

Degrees, certifications, and relevant coursework

Institute of Business Administration

Bachelor of Business Administration, Marketing & Business Analytics

2018 - 2022

Activities and societies: Mentored students at TCF school; co-founded Carity (on-call housecleaning startup); conducted eCommerce landscape research in Karachi.

Completed a Bachelor of Business Administration with majors in Marketing and Business Analytics, focusing on data-driven marketing and analytical techniques.