I've built revenue, launched premium brands, and negotiated high-value commercial partnerships across the GCC for Bacardi Martini, Pernod Ricard, Mövenpick Ice Cream, and Red Bull.
At FLUUKY, I co-founded a luxury-with-purpose platform, raised $750K on a $6.5M SAFE, secured a WeForest partnership, and built the commercial model, go-to-market strategy, subscriber acquisition, and B2B ESG pipeline. I manage full P&L accountability, a 4,000+ contact CRM, luxury supplier agreements, and a lean cross-functional team across product, marketing, operations, and technology.
I've delivered 9% GCC top-line growth at Bacardi, increased luxury penetration by 18% at Pernod Ricard, built a 42-person team for Mövenpick Ice Cream, and grew Red Bull's Kuwait on-premise market share by 12%.
