Fan Yang

I am a results-oriented marketing supervisor with extensive experience in CRM growth strategy and operations. At EssilorLuxottica, I managed a $5M+ annual CRM budget, leading data and AI-driven customer marketing initiatives that contributed to over $150M in annual retention revenue. My leadership of a five-person team and multiple vendors enabled the execution of successful Email, SMS, Direct Mail, and Web Push campaigns, generating more than $70M in annual revenue.

My expertise in omnichannel acquisition and retention has driven significant user growth and engagement. I executed numerous site subscription-flow revamps, resulting in a 200% increase in user acquisition. Additionally, I developed automated campaign workflows that generated over $3M in incremental revenue. My analytical skills are complemented by my ability to create real-time dashboards to provide actionable insights for senior leadership.

With a strong foundation in strategic account management from my previous role at Arvato Bertelsmann, I have successfully managed B2B enterprise accounts for major brands like L’Oréal and LVMH. I hold a Master of Science in Marketing from the University of Southern California and a Bachelor of Science in Business Administration from The Ohio State University, equipping me with a robust understanding of marketing principles and practices.