Fanny Tong

1. Provided international market entry, event execution, and brand communications consulting across Indonesia, South Korea, and Europe.
2. Developed executive-level English speeches and presentations for VP-level leadership for overseas public positioning.
3. Managed international media and influencer engagement, securing interviews and global exposure for brand stakeholders.
4. Coordinated overse

1. Social Media Growth
- Managed overseas accounts (Apr 2022–Q1 2025), growing followers from 0 to 1.455M without ad spend: Instagram (240K), Facebook (170K), YouTube (570K), TikTok (460K), LinkedIn (8K), Twitter (4K), Pinterest (150).
- Produced 48 viral videos with 1M+ views, incl. 5 above 10M and one at 73M; 400M total views in 3 years, with 220M in 2024.
- Launched personal video account in No

1. Developed cross-platform content strategies, increasing Instagram followers from 11K to 130K and TikTok followers from 110 to 290K.
2. Launched UR Students Program, a cost-effective influencer initiative targeting international students, achieving sustained brand exposure.
3. Established and managed KOL networks across YouTube, Instagram, TikTok, and Facebook, enhancing brand visibility through

1. Implemented content strategies that set record-high engagement, with posts reaching over 10,000 interactions and 100,000+ impressions.
2. Scaled Instagram from 0 to 2,300 followers within two months through targeted content initiatives.
3. Established and operated QEEQ’s Shopify and Amazon stores, executing daily operations from product listing to logistics management.

Subordinates: 20
1. Managed a 20-member team at the Mexico call center, overseeing recruitment, training, and QA management.
2. Launched the Mexico Experience Camp, managing cross-cultural training and operational integration for Chinese staff.
3. Collaborated with different departments to resolve operational challenges, such as IT challenges.

1. Delivered bilingual customer support, resolving car rental inquiries via phone, chat, and email for international clients.
2. Recognized with the 2019 Excellent Employee Award and QA Full-Score Consultant Award for outstanding service delivery.

1. Planned and executed marketing initiatives to enhance the university’s brand presence in China.
2. Managed student inquiries, provided visa application support, and conducted orientation sessions for prospective students.

1. Assisted in instructing visitors during the peak period of the summer holiday, and was awarded the most friendly employee by the supervisor.
2. Live and work with friends from America, Russia, Spain, Mexico, Turkey, Jamaica, Kosovo, and more. It helps me learn more about the culture and customs of different places and broaden my horizons.

Main Courses: Database, SPSS, Social Statistics, Social Research, Social Psychology, Counselling Psychology, Micro-economics, Management, Project Management, Social Work (Case Work, Group Work, Community Work), Sociology, and more.