Faith Makumi

I've led integrated marketing strategies for Avic International Real Estate Limited – Nairobi GTC Industry Limited across residential, commercial, and office portfolios. I manage marketing budgets exceeding KES 200 million while aligning brand activity with commercial objectives.

My campaigns increased qualified leads by 30%, customer enquiries by 20%, digital audiences by 60%, and online engagement by 45%. I work closely with executive leadership, agencies, vendors, and cross-functional teams to deliver consistent brand execution.

At Knight Frank Kenya, I delivered marketing campaigns for Crystal River Mall that increased retailer sales by 20% within six months, improved conversion by 10%, and raised marketing ROI by 12%. Across T-Mall and Mtwapa Mall, I developed annual strategies that increased tenant sales by 30–50%.

I've built my career through brand management, customer acquisition, digital marketing, events, market research, and stakeholder engagement. I bring a commercial, data-driven approach to growing brands, improving campaign performance, and creating customer experiences that support business results.