Fairy Daniel
@fairydaniel
I drive paid media, conversion journeys, and brand growth across digital channels.
IndiaWhat I'm looking for
I lead end-to-end product development and conversion-focused marketing at CVC Network India, combining brand management, paid media, SEO, content, and customer journeys.
I build chatbots, welcome and re-engagement journeys, and high-conversion consideration pathways across the marketing funnel. I also run cross-channel initiatives through organic activity, Facebook Ads, and Google Ads.
Previously at HCL Technologies, I managed internal communications, wrote content for portals and newsletters, and supported project-management training programs. I also assisted on a white paper that won HCL an ASTD Excellence in Practice Award in 2012.
With 12+ years in digital marketing, paid media, and content analysis, I bring hands-on campaign optimization, Indian-market research, and media evaluation across music, podcasts, apps, and video.
Experience
Work history, roles, and key accomplishments
Marketing Manager
CVC Network India Pvt Ltd
Jan 2015 - Present (11 years 9 months)
Leading end-to-end product development and driving global initiatives for CVC, including brand management, marketing communications, and media outreach. Managing SEO, content, and paid campaigns across Facebook and Google Ads.
Handled internal communications, including devising communication mailers and creatives, and wrote content for internal platforms. Assisted in a white paper that won HCL an ASTD Excellence in Practice Award 2012.
Education
Degrees, certifications, and relevant coursework
Amity University
Master's, International Business
2008 - 2010
Pursued a Master's in International Business from Amity University from 2008 to 2010.
Punjab University
Bachelor of Commerce, Commerce
2005 - 2008
Completed a Bachelor of Commerce from Punjab University from 2005 to 2008.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Skills
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