Fabio Ippolito

Head of Marketing and New Business, leading the marketing strategy, business development, and expansion of Pollen's Vision Care Solutions business unit.

Responsible for developing and launching new B2B vision care solutions, defining branding, go-to-market, partnership, and business growth strategies across the corporate, education, and public sectors, driving the expansion of the +Visão and +Vis

Led global marketing, product, and business strategy for a portfolio of 10 LatAm brands, driving go-to-market and international expansion to improve revenue growth and profitability. Defined and executed expansion plans, scaled distribution and sales (+20% and +15%), drove brand repositioning, and rebuilt portfolio architecture and pricing to improve margin (+15pp).

Leadership of the global marketing, product and business strategy for a portfolio of 10 LatAm brands, focused on go-to-market, international expansion, revenue growth and profitability.
• Defined and executed the international expansion plan, enabling launches in new regions (North America, Europe and Asia) with full alignment to global brand, portfolio and channel models.
• Scaled distribution b

Led the business and marketing strategy for Ray-Ban Brazil, focused on go-to-market, portfolio innovation, market share growth and commercial performance.
• Executed strategic brand repositioning in Brazil by integrating global brand equity with local execution through integrated campaigns, omnichannel activations and partnerships with influencers and local talents, driving +25% increase in brand

Defined the business and marketing strategy for Oakley Brazil, leading product strategy, go-to-market, brand activation, athlete and influencer marketing across eyewear, apparel, footwear and accessories categories. Managed the launch line-up, integrated campaigns and proprietary activations, connecting global positioning with strong local execution.
• Drove strategic repositioning in the Brazili

Led the digital marketing and distribution strategy, structuring go-to-market and strategic partnerships for movies and TV series across physical and digital formats.
• Implemented digital channel strategy with Apple, Google, Netflix and OTT partners, creating new revenue streams representing 20% of total company revenue.

Manager of the Marketing Department, answering for the catalog category and the definition of the business strategy for retail.
Managed a broad portfolio containing more than 2,000 SKUs representing 60% of the business, working on the development of marketing campaigns per client.

Managed the commercial and marketing strategies of new products, such as movies and TV series on DVD, Blu-ray.

Implemented marketing and development strategies for Blu-ray movies.
Maintained direct contact with leading electronics companies to strengthen the category: Sony, LG, Samsung, Philips and Panasonic.
Grew the category by 30% in the first two years of implementation.

Coordinated marketing campaigns for the release of new products on DVD and Blu-ray.

Developed new business, commercial channels, and products in CD/DVD formats for large companies and brands in B2B contexts. Contributed to projects with major brands including Coca-Cola, Banco Itaú, Avon, Esso, Nike, Gatorade, Toyota, Unilever, Sadia, and Johnson & Johnson.

Developed new business, new commercial channels and products in the CD/DVD format for large companies and brands (B2B).
Contributed to several successful projects with companies such as Coca-Cola, Banco Itaú, Avon, Esso, Nike, Gatorade, Toyota, Unilever, Sadia and Johnson & Johnson.

Worked as a marketing and sales trainee.

Postgraduate degree in Marketing and Business Management at ESPM (2006–2007).