At Trek BicycleStore.Mx, I managed the e-commerce channel through Shopify and Ascend, coordinating omnichannel operations across 11 retail stores, suppliers, and warehouse teams. I also led a marketplace expansion initiative for Amazon and Mercado Libre.
At Galaxy Bikes Mx, I managed the e-commerce channel and developed a digital transformation roadmap proposing a migration to Lightspeed eSeries. At Cannondale/WeRBikes, I developed digital strategies and managed product catalogs, campaigns, and customer interactions to support commercial growth and the omnichannel strategy.

