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Fabiana de Luna Lamblet

@fabianadelunalamblet

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Marketing and communications leader at RIOSUL Shopping Center who increased visitor traffic by 32%.

Brazil

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What I'm looking for

I’m seeking a role in communications management or marketing, as stated in my objective.

At RIOSUL Shopping Center, I developed the brand positioning and marketing strategy, and managed the annual marketing budget. The work helped increase visitor traffic by 32% in 2022 compared with 2021.

I coordinated market communications and digital agency work on social media and website content, contributing to a 20% increase in earned media and a 90% increase in crisis management performance.

At EMBELLEZE, I managed marketing and institutional communications and supported product development across categories. New product launches contributed to a 10% increase, while trade initiatives and sales-team restructuring and training increased sell-out by 20%.

At SENAI/CETIQT, I led brand and portfolio work and established the institution's Market/Marketing area. Projects included the Sistema SENAI's first undergraduate course, which generated 30% budget self-sufficiency, and the Observatory of Behavior and Consumption. I also teach marketing and product development at Faculdade SENAI/CETIQT and coauthored “O Código Feminino da Liderança- O Futuro das Organizações e de seus Líderes.”

Experience

Work history, roles, and key accomplishments

Head de Marketing

RIOSUL Shopping Center

Oct 2015 - Aug 2022 (6 years 10 months)

Led a team of 17 professionals in marketing, events, customer service, and SAC, managing the annual marketing budget with a 20% optimization. Increased foot traffic by 32% in 2022 vs 2021 and grew spontaneous media by 20%.

Marketing Strategy Branding Budget Management Media Planning Digital Marketing Social Media Crisis Management Team Leadership KPI Management Stakeholder Management

Gerente de Marketing

EMBELLEZE

Mar 2013 - Oct 2015 (2 years 7 months)

Managed marketing and institutional communication, leading a team of 26 professionals. Developed products across categories, achieving a 10% increase in successful launches and a 20% sell-out increase through trade actions.

Marketing Management Product Development Brand Management Trade Marketing Team Leadership Budget Management Innovation

Consultora

MSW CAPITAL

Oct 2012 - Mar 2013 (5 months)

Acted as Senior Marketing Consultant in M&A projects, analyzing new markets and opportunities for investors. Evaluated and presented companies and brands seeking external capital.

M&A Market Analysis Investment Analysis Business Strategy

Gerente de Estratégia e de Mercado

SENAI/CETIQT

Nov 1993 - Jul 2012 (18 years 8 months)

Managed the brand and product portfolio, leading marketing, consumer behavior observatory, and strategic planning teams. Implemented the Market/Marketing area and designed the first SENAI higher education course, generating 30% budget self-sufficiency.

Brand Management Strategic Planning Market Research Product Portfolio Management Team Leadership Innovation

Education

Degrees, certifications, and relevant coursework

Fundação Getulio Vargas

Pós-graduação, Gestão Estratégica de Pessoas

Completed a postgraduate program in Strategic People Management at FGV in 2012.

Fundação Getulio Vargas

Pós-graduação, Gestão de Projetos

Completed a postgraduate program in Project Management at FGV in 2012.

Future Concept Lab

Curso Complementar, Pesquisa em Comportamento e Consumo

Completed a course in Consumer Behavior Research at Future Concept Lab in Milan, Italy in 2012.

INSEAD

Curso Complementar, Gestão Estratégica para Dirigentes Empresariais

Completed a course in Strategic Management for Business Leaders at INSEAD, France in 2010.

Universidade Federal do Rio de Janeiro

MBA, Marketing

Completed an MBA in Marketing at COPPEAD, UFRJ in 2006.

Universidade Federal do Rio de Janeiro

Mestrado, Engenharia de Produção

Completed a Master's degree in Production Engineering at COPPE, UFRJ in 2002, with a thesis on marketing as a competitive strategy for the national fashion industry.