Meilin Kaca

Managed end-to-end email and multi-channel campaigns using SFMC, including Journey Builder, Automation Studio, and Email/Mobile Studio. Built and segmented audiences, implemented personalization, and optimized campaigns using data-driven insights.

Managed metadata, designed dynamic pages, and streamlined data management by creating custom solutions across various objects. Developed custom flows to automate and enhance functionality for key business processes, and troubleshooted Apex issues.

Administered and enhanced email marketing initiatives using Journey Builder, Automation Studio, AMPscript, SQL, HTML/CSS, and SSJS. Created automated workflows, integrated APIs, and implemented triggered sends for real-time customer messaging.

Managed and executed over 150 campaigns, including email template creation, journey building, target monitoring, and KPI tracking for clients like Pirelli. Led a team of developers, provided technical leadership, and ensured project milestones were met on time and within budget.

Crafted tailored customer journeys leveraging SQL for precise targeting, resulting in a 15% increase in engagement rates. Collaborated with clients on campaign implementations, custom SDK creation, and KPI analysis, and acted as a technical consultant during pre-sales phases.

Activities and societies: Courses: Machine Learning, Privacy-Preserving Methods for Data Science and Distributed Systems, Mathematical and Computational Biology in Drug Discovery, High Performance Computing.

Interdisciplinary program focused on machine learning, statistics, data engineering, and applied research, with hands-on experience in real-world data and advanced analytics.

Activities and societies: Courses: Java, C++, Information Systems Management, Business Strategy, Project Management, Algorithms.

A tech-driven business degree bridging the gap between IT and management, with practical skills in designing, managing, and optimizing digital systems for business environments.