Brisalda Dushaj

I am an analytical and creative Marketing Automation Analyst with over 3 years of hands-on experience in executing data-driven marketing campaigns, workflow automation, and audience segmentation. My expertise lies in utilizing platforms like Oracle Responsys and Swrve to develop effective push and email campaigns. I have a strong foundation in front-end coding, which allows me to create responsive HTML/CSS email templates that enhance user engagement.

In my current role as a Marketing Automation Email Developer & Team Lead at Assist Digital, I lead a team of four developers, focusing on task assignment, mentoring, and ensuring timely project delivery. I thrive in collaborative environments, working directly with clients to refine strategies and deliver measurable improvements. My commitment to leveraging marketing technology drives my passion for optimizing campaign performance through A/B testing and data-driven decision-making.