Evie Ashby

Ashby London (website incoming) is a communications and narrative strategy consultancy for studios and founders in the creative and cultural space. I help clients articulate the thinking behind their work - sharpening their message, building their brand voice, and developing the communications infrastructure around it.

Communications and narrative strategy consultancy for studios and founders in the creative and cultural space. Helps clients articulate their underlying thinking through sharper messaging, brand voice development, and communications infrastructure.

Stepped up from operations into full programme ownership during a period of rapid growth at &Soul a design-led wellness and community space in Shoreditch. Led the strategic planning, scheduling and delivery of programming across multiple venues, working closely with founders to translate the studio's vision into a structured, commercially sustainable offer.

Built relationships with facilitators,

At Mattr, I played a pivotal role in developing brand partnerships for a mindful dating app that emphasises emotional intelligence. My responsibilities included identifying potential partners, initiating outreach, and managing conversations to secure collaborations. I conducted in-depth research to create persuasive partnership proposals, fostering trust with stakeholders throughout the process.

Joined &Soul during its launch phase, working directly on the ground to build the guest experience from the inside. Managed daily operations in a fast-moving, people-first environment - where trust is earned in real time, with members, guests and the founding team.

This is where I learned what a genuinely excellent client experience looks like, and why it matters commercially. Members who felt se

Eleven Hundred is a B2B tech PR agency working with innovative clients across the sector. As Account Executive, I managed client relationships day-to-day - acting as the point of contact for queries, updates and strategy conversations, and ensuring clients felt confident and informed at every stage.

Wrote client-facing copy including press releases, pitches and content, and contributed to the str

Patsnap is a leading IP intelligence and R&D analytics platform. In this role I worked on outbound sales - engaging high-value prospects across Europe and the US through strategic video calls, building rapport quickly and qualifying interest across a consultative sales cycle.

The role required the ability to translate a technical product into a compelling conversation, and to earn the trust of se

Dive Butler operates globally, providing world-class diving experiences and conservation partnerships. Working remotely with the Managing Director, I managed scheduling, client communications and proposal writing - including materials related to the high-profile NEOM project in Saudi Arabia.

Proactively supported new business development by crafting client proposals and pitching value proposition

Electro Ventures is a clean tech venture firm working on sustainable Hydrofoil technology. I was scouted for this role directly from my work at The Hub on SX - and joined to support investor engagement, policy lobbying, and commercial strategy.

Led and managed the firm's Investor Launch event end-to-end: from preparation and logistics to delivering introductions that generated genuine investor in

The Hub on SX was a co-working and innovation community in Perth. As Community Manager, I managed the member network, built relationships across the resident community, and organised monthly events from concept to delivery - handling promotion, design, guest curation and content.

The work was fundamentally relational: keeping members engaged, making new people feel like they belonged, and creatin

My first role after university — a deliberate move to do something different. Building Coffee is a specialty coffee startup in Vietnam. I worked across marketing and business development, writing SEO-optimised content, conducting market research that fed directly into strategy, and supporting digital growth initiatives.

Chose this role because I wanted to understand how a small business builds an

I was successful in my application to Pagoda Projects, where I secured an internship on their summer programme in Vietnam.

I worked at Fishers consistently during my final year at uni, which required organisation, flexibility and time management. I was often managing the floor on my own, which forced me to cultivate awareness of multiple tables and to maintain customer engagement during hectic shifts. The majority of Fishers’ guests come via word of mouth recommendation, which required extra attention to guest experie

After lockdown 1.0 measures eased, I waitressed at Franco Manca during the Eat Out To Help Out scheme. Time and people management were crucial elements to the role, given the quantity of guests visiting the restaurant and requirement that covid safety measures be followed stringently.

Waitressed during the Eat Out To Help Out scheme after the first lockdown eased. Managed time and people during high guest volume while following COVID-19 safety measures.

Worked as a bartender and waitress at The Hourglass Pub, including full-time work during a later gap year period to save for university. Continued during term holidays and trips home until the pub closed due to the pandemic.

I developed my prior hospitality skills enormously at The Hourglass - a well known and loved pub, known for its excellent food and dedicated regulars! After my travels, I worked here full-time during the latter part of my gap year to raise savings for uni. I continued to work here during term holidays and trips home, until the Pandemic caused the pub to shut.

To save for my travels, I worked full time as a barista and waitress at BTP after I had completed my A Levels at Exeter College. Here I learned invaluable time management skills - which are essential to any role as a barista. I developed an interest in specialty coffee at BTP, who specialise in promoting new specialty coffees weekly and upselling them. The early mornings involved in being a barist

Worked full time as a barista and waitress to save for travel after completing A Levels. Developed time management skills and supported upselling of specialty coffees.

Worked evenings and weekends while studying A Levels, building experience engaging with guests and developing an effective professional on-shift persona.

Bill’s was my introduction to hospitality and it was here that I learned how to engage with guests and cultivate my own professional, engaging persona within the role. I worked evenings and weekends at Bill’s, alongside my A Levels.

I engaged with a plethora of topics within both philosophy and politics during my degree. My highest marks and personal highlights focused on:

• Philosophy of biology
• Philosophy of language
• Metaphysics of pregnancy
• Female lived experience
• History of medicine
• Popular culture
• International politics

My chosen subjects transpired to be highly interlinked and complementary, furnishing me with a broad understanding of linguistics, international politics and philosophy. My keen interest in philosophy and politics was garnered from my studies and inspired me to read Philosophy and Politics at Bristol.


Core focuses -

English Language:

Child Language Acquisition
Language and Power
Word classes

Studied interlinked subjects across English Language, Religious Studies, and World Development, building knowledge in linguistics, philosophy, and international relations.