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Evgeniia Tarasova

@evgeniiatarasova

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Performance Marketing Specialist at AIM / Annuity Gator who increased monthly leads by 79% and appointments by 69%.

Mexico

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At AIM / Annuity Gator, I managed paid acquisition for B2C customer and B2B advisor growth across Meta, Google, Microsoft Ads, LinkedIn, and YouTube. By reallocating budget based on CRM performance, I increased average monthly leads by 79% and appointments by 69%, while reducing cost per appointment by 23%.

At ZOEK Marketing Agency, I managed campaign strategy and optimization across a high-volume client portfolio, and onboarded 180+ accounts within one year. My project work includes a national B2B Google Ads campaign that generated 130 qualified demo leads at $26 CPL, alongside acquisition campaigns for legal, healthcare, and MedSpa businesses.

Experience

Work history, roles, and key accomplishments

Media Buyer | Performance Marketing Specialist

AIM / Annuity Gator

Jun 2026 - Sep 2026 (3 months)

Managed paid acquisition across B2C and B2B models, overseeing $100K+ monthly budgets across multiple platforms. Increased leads by 79%, appointments by 69%, and reduced cost per appointment by 23%.

Meta Ads Google Ads Microsoft Ads LinkedIn Ads YouTube Ads CRM Budget Management Creative Strategy A B Testing Performance Analysis

Performance Marketing Manager

ZOEK Marketing Agency

Jul 2023 - May 2026 (2 years 10 months)

Onboarded 180+ client accounts and managed campaign strategy, optimization, and testing across a high-volume portfolio. Developed full-funnel acquisition systems and resolved account restrictions.

Google Ads Meta Ads Campaign Strategy A B Testing ROAS optimization Client Reporting team training

Paid Ads Specialist

Independent

Dec 2021 - Jan 2024 (2 years 1 month)

Managed end-to-end Google Ads and Meta Ads strategy for lead generation and e-commerce businesses, including campaign structure, tracking, optimization, and scaling. Built acquisition funnels and worked directly with clients on performance analysis.

Google Ads Meta Ads Lead Generation Ecommerce Funnel Optimization Client Management Healthcare Marketing

Digital Marketing Specialist

ÉTER Marketing Agency

Oct 2021 - Jan 2023 (1 year 3 months)

Built online presence and lead generation systems for local businesses. Managed PPC campaigns across Google Ads and Meta Ads, tracking performance and ROI, and optimized websites and funnels.

Google Ads Meta Ads PPC ROI Tracking Website Optimization Funnel Optimization