Alexanne Mälkiä
@alexannemlki
I build retail and digital marketing campaigns, content, and visual experiences for consumer brands.
FinlandWhat I'm looking for
I've delivered marketing campaigns and retail experiences for Novartis Nordic OTC, including Nicotinell, Otrivin, Voltaren Forte, and Lamisil 360 in Finland.
At Novartis, I planned and tracked campaigns, led artwork creation through regulatory approvals, managed POS inventory, and supported digital advertising, retail newsletters, sales promotions, and B2B events.
Earlier at Amo Toys A/S / Nintendo Finland, I managed sales and campaign content, product catalogs, retail materials, planograms, visual merchandising, product photography, and digital asset management for a large product portfolio.
I'm also a founder and creator of CARCOKILLS.COM, an environmental health advocate, and an independent science communicator. My background combines B2C and B2B marketing, project management, content production, web design, SEO, and social media marketing.
Experience
Work history, roles, and key accomplishments
Student. Bachelor of Business Administration - BBA, Media Management.
Sep 2018 - Present (8 years 1 month)
Worked as Student. Bachelor of Business Administration - BBA, Media Management. at Turku University of Applied Sciences.
Worked as Freelance at Freelance Marketing and Creative Services.
Novartis Nordic OTC (Finland)
Marketing Campaign Management: Implementing marketing plans - executing, tracking and analyzing Nicotinell, Otrivin, Voltaren Forte and Lamisil 360 marketing campaigns in Finland.
- Planning campaigns and POS with Brand Managers
- Collaboration with stakeholders
- Ad traffic management
- Leading artwork creation - end-to-end. Internal artwork approval processes (regu
Toys wholesale distributor: Nintendo, Pokemon, Disney, Marvel, Vtech, Little tikes, Silverlit, Crayola, Chicco, Burago, Simba, Gowi, Ravensburger, Airhogs, Bratz, Baby born, Spinmaster, Scalextric, Cartamundi
- Content Creation management of sales and campaign materials; product catalogs, sales brochures, and presentation materials
- Creating promotional materials for events and trade shows
- V
- Member of a Global Marketing Team
- Planning and executing global marketing activities with the Team
- Coordinating trade shows and events
- Managing email marketing campaigns
- Marketing material inventory control
Marketing Information Technology & Services
Worked as Project Secretary at Scandinavian Business Tournament.
Education
Degrees, certifications, and relevant coursework
Haaga-Helia University of Applied Sciences
Open University Studies, Digital Marketing
SOCIAL MEDIA MARKETING IN MODERN BUSINESS
- Social Media Marketing as a strategic tool in a business environment
- How to promote business in different social media platforms
- Analyzing social media marketing performance
- Creating a social media marketing plan for a business
SOCIAL MEDIA MARKETING FOR BUSINESSES
- Tools, platforms, social networks, processes
- Content creation and sharing. Inte
Xamk - South-Eastern Finland University of Applied Sciences
E-Commerce
- Online business and policies
- E-commerce operations and concepts
- Competitive advantage in E-commerce
- E-commerce store functionality
- Purchase transaction and customer service in the online store
- Laws and regulations affecting e-commerce
Turku University of Applied Sciences
Bachelor of Business Administration - BBA, Media Management
2018 - 2021
- Project Planning and Management
- Concept Planning
- Team Leadership
- Marketing Communication
- Media Content Planning
- Finance
- Stakeholder and Customer Development
- Marketing Laws and Regulations
HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
Bachelor of Business Administration - BBA, International Advertising & Creative Business
2019 - 2020
- Cultural Values and Communication in International Perspective - Market Entry Strategies and Campaign Planning
- Branding Strategy
- Creative Research
- The Psychology of Marketing Communication
- Copywriting
- Global Work
- Managing Creative Processes
Amiedu
Further Qualification in Audiovisual Communications, Web Design, Digital/Multimedia and Information Resources Design
2011 - 2012
Markkinointi-instituutti / Institute of Marketing
Specialist Qualification in Marketing Communications, Brand Marketing and Communications
2006 - 2007
Projektiammattilaiset PRY, Project Professionals Finland
Project Management, PMAF Foundation Certificate (IPMA Level D)
Issued Apr 2020
Tech stack
Software and tools used professionally
Availability
Location
FinlandAuthorized to work in
Salary expectations
Job categories
Skills
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