Priceline

Through groundbreaking technology and a relentless focus on value, Priceline is revolutionizing the travel industry by making experiences more affordable and accessible for everyone. For over two decades, the company has been at the forefront of digital travel innovation, pioneering new ways for consumers to save. It began with the iconic and patented 'Name Your Own Price' system, a disruptive model that empowered travelers to bid for airline tickets, hotel rooms, and rental cars, fundamentally changing the dynamics of online booking. This spirit of invention continues to drive the company's strategy as it navigates the complexities of the modern travel landscape. As a key brand within the Booking Holdings portfolio, Priceline leverages a vast global network and deep industry expertise to deliver unparalleled deals and a seamless booking process across flights, accommodations, and ground transportation.

Today, Priceline's innovation is centered on harnessing the power of data and artificial intelligence to create a more personalized and intuitive 'Connected Trip' experience. By migrating its entire product platform to Google Cloud, the company utilizes a sophisticated tech stack, including Google Kubernetes Engine for scalability and BigQuery for advanced data analytics. This technological foundation enables the rapid development and deployment of new features, such as AI-powered chatbots that provide 24/7 customer support and personalized hotel recommendations based on real-time neighborhood data. Priceline is actively deploying generative AI not only to enhance the customer journey but also to streamline internal operations, from automating marketing content creation to boosting developer productivity. This commitment to technological advancement ensures that Priceline remains a leader, continuously finding new ways to unlock value and help millions of travelers experience the moments that matter most.